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How to create urgency messaging like Booking.com

Posted on Categories Bunting, Ecommerce, Email Marketing, Marketing, Uncategorised, Website PersonalizationTags , , , , , , ,

We have all been influenced by urgency messaging at some point in our lives. Ever purchased that dress you somehow convinced yourself you needed as there was free next day delivery for one hour only? Booked a swanky hotel because it was 15% off the standard rate and only 1 room left? Yes, we thought … Continue reading…

How to increase sales with personalization

Posted on Categories Bunting, Ecommerce, Marketing, Product Recommendations, Uncategorised, Website PersonalizationTags , , , , , ,

The benefits of website personalization are huge, so here are a few of our top tips on how you can increase sales with personalization. A 2017 report by EConsultancy states 62% of companies are undertaking some form of personalisation in their marketing activity, and 44% personalize through their websites. Product recommendations are nothing new. The … Continue reading…

GDPR and Bunting: What You Need to Know

Posted on Categories Bunting, Ecommerce, GDPR, Marketing, Website PersonalizationTags ,

25th May 2018 will no doubt be marked in the diaries of many a marketer. It’s the date that General Data Protection Regulation (GDPR) comes into force, and all companies using EU citizens’ data need to comply. The new law regulates how businesses collect, use and protect the personal data of consumers, and hefty fines … Continue reading…

4 Ways to Boost Conversions this Christmas with Personalization

Posted on Categories Ecommerce, Marketing, Website Personalization

It’s that time of year again. The high street is busy, and with online shopping expected to return higher revenues than ever before, your site is likely to be busy, too. But will it convert well? We all know that an important way to ensure visitors are engaged is to make their shopping experience personal – but how … Continue reading…

Bunting is nominated for Best Ecommerce Platform and will speak, exhibit at Ecommerce Show North

Posted on Categories Bunting

We’re super pleased to announce that Bunting has been shortlisted for the prestigious Best Ecommerce Platform prize at the Northern eCommerce Awards – woohoo! The award show will tie in with the eCommerce Show North, the biggest eCommerce event outside London in the UK, which debuts October 11-12th this year. Bunting will join thousands of … Continue reading…

The Essential Personalization Techniques to Retain Your Best Customers

Posted on Categories Ecommerce, Website PersonalizationTags , , , , ,

Marketing budgets often focus on acquisition – driving new traffic, and then getting new customers. But do you really know the future value of your current customers? Gartner statistics show that 80% of your future revenue will come from 20% of your existing customers. Retention marketing, conversely, means focusing on making your current customers happy, … Continue reading…

6 Tactics to Create Urgency and Win More Customers

Posted on Categories Ecommerce, MarketingTags , , , 1 Comment

Urgency. It’s one of the oldest tricks in the book – and it’s arguably never been more useful in eCommerce. Shoppers are faced with more choice online than ever before. With multiple websites selling similar items, choice paralysis has never been a greater threat. With this in mind, merchants need to employ conversion raising tactics … Continue reading…

7 Ways To Optimize Your Site For More International Customers

Posted on Categories Website Personalization

The ecommerce landscape is changing fast, and international consumers now comprise a substantial portion of your potential buyers. Not convinced? Consider this: the biggest e-commerce market today is China, with the region’s online spending expected to surpass 1 trillion dollars by 2019. Overall, e-commerce is growing fast in a multitude of economies but research frequently … Continue reading…