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6 Tactics to Create Urgency and Win More Customers

Posted on Categories Ecommerce, MarketingTags , , , 1 Comment

Urgency. It’s one of the oldest tricks in the book – and it’s arguably never been more useful in eCommerce. Shoppers are faced with more choice online than ever before. With multiple websites selling similar items, choice paralysis has never been a greater threat. With this in mind, merchants need to employ conversion raising tactics … Continue reading…

7 Ways To Optimize Your Site For More International Customers

Posted on Categories Website Personalization

The ecommerce landscape is changing fast, and international consumers now comprise a substantial portion of your potential buyers. Not convinced? Consider this: the biggest e-commerce market today is China, with the region’s online spending expected to surpass 1 trillion dollars by 2019. Overall, e-commerce is growing fast in a multitude of economies but research frequently … Continue reading…

Getting Started With Personalization: 5 Tests to Try for a Quick Conversion Lift.

Posted on Categories Ecommerce, Product Recommendations, Website Optimisation, Website PersonalizationTags , , , ,

Getting started with personalization can be daunting, with seemingly endless tests to try for that all important conversion uplift. Getting to grips with the machine learning technology required to implement personalization can also feel like an intimidating task. But it shouldn’t. Firstly, it’s important to establish your goals. What do you want to achieve with personalization? Is … Continue reading…

How to Win eCommerce Conversions With Personalized Content Marketing

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Last Friday was National Chocolate Cake day (apparently). I mention this for no other reason than it reminded me of a great piece of e-commerce content marketing by the much-loved chocolate brand, Cadbury. Cadbury isn’t a brand usually associated with baking. But, a central feature of the Cadbury website is a rather tasty looking recipe … Continue reading…

5 Personalization Ideas to Beat the January Blues, and Sell More

Posted on Categories Ecommerce, Marketing, Website Personalization

It’s January. It’s back to work after the festive rush, and things are certainly slower. Selling off stock in January sales may bring in some bargain-hungry shoppers, but conversions are generally lower as consumers feel the pinch after the last quarter’s spending. This isn’t all too surprising. Black Friday and Cyber Monday are now such … Continue reading…

The New Google Update for Pop-ups: Is Your Site Ready?

Posted on Categories Ecommerce, mCommerce, Website OptimisationTags , , , ,

On the 10th January, the ever-evolving Google search algorithm will change. The big change in a nutshell? Google will now punish sites that use intrusive pop-ups or ‘interstitials’ on their mobile websites by lowering their search ranking. Do take note, that this is only affecting mobile sites. So, you won’t need to make any updates to … Continue reading…

How to Up Order Values with ‘Stocking Filler’ Product Recommendations

Posted on Categories Ecommerce, Product RecommendationsTags , ,

With the Christmas shopping season in full flow, it’s worth considering some new ways to boost sales and order values. This Christmas, a new Bunting feature is available – ‘stocking filler’ recommendations that can be filtered by price, allowing you to promote smaller, lower priced items. Stocking fillers are often bought impulsively in-store, and these … Continue reading…