micro-influencer bunting

Micro-influencers: 4 Reasons You Need Them In Your Marketing Strategy

You might not immediately consider micro-influencers when you embark on your first influencer marketing campaign. They have smaller audiences – typically in the region of 10,000 or fewer followers – when compared to more well known influencers. You’ve likely never heard of most of them, but if you look a little closer, you’ll see that there is much for marketers to be excited about.

Micro-influencers have a dedicated following and far better engagement rates than their macro-influencer counterparts. They’re becoming increasingly in demand, and for good reason.

Here are four reasons why you should be using micro-influencers in your marketing strategy.

1. Micro-influencers make your brand look authentic

Micro-influencers are seen completely differently to celebrities or macro-influencers. When a celebrity posts sponsored content, the public’s reaction is often of distrust or cynicism – people often just don’t believe that the celeb uses the brand they’re promoting. They have all the money in the world to buy whatever brand they want, right?

Micro-influencers, on the other hand, carry a far superior level of authenticity, and their audience listens to them. They’re often experts or enthusiasts about their particular niche, and their opinion, therefore, holds more weight.

Ultimately, micro-influencers are regular people like you and me.

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This beauty influencer @IFEBOB has a relatively small following of just under 23,000 followers, but is a makeup artist and expert in her field. This makeup tutorial is done in collaboration with a makeup company with links to the products she used. While this is a sponsored post, it doesn’t really feel like one – her opinion is trusted, and people can see how great the products look on her. Her engagement for this post was 41 likes per thousand followers.

2. They have higher audience engagement

Engagement is so important in influencer marketing campaigns. If an influencer gets tonnes of likes, comments, questions and shares on their posts, it’s a good indication that people care about what they post.

And that’s the great thing about micro-influencers. Believe it or not, they typically have much higher engagement rates than large-scale influencers. Just look at the research by Markerly, below.

Comments and like rates decrease dramatically as an influencer grows in numbers of followers.

beauty influencer

3. You’ll save money with micro-influencers

These great engagement rates also mean you get a lot more bang for your buck. According to the agency Hello Society, micro-influencer campaigns are 6.7 times more efficient per engagement than macro-influencers campaigns, and therefore more cost effective, too.

Micro-influencers typically cost far less than celebrity influencers, who can charge eyewatering fees in excess of $250,000. Some celebs, such as Kylie Jenner, are estimated to charge a whopping $1 million per sponsored Instagram post. Micro-influencers, on the other hand, are more likely to charge somewhere between $150 – $1000.

However, be aware you may not have rights to use the content in other places, and you may be charged to use the image in other marketing.

4. They’ll use their creativity to make your brand look good

We know that blatantly promotional posts aren’t as effective as they used to be. As influencer marketing grows, it’s important to find new ways to capture followers’ attention and imagination. Instagram is overflowing with celebrity sponsored posts that look – and are – completely staged. Let’s not forget Scott Disick’s Instagram fail, where he copy and pasted the Bootea marketing team’s message on a post to his 20+ million followers. Eek!

Micro-influencers love having creative control, and are much more likely to put time and thought into your joint campaign. A survey by Crowdtap found that their favourite projects are the ones that allow them creative freedom. Allow your influencer’s ideas to lead the way – they’re content experts after all, and have built their following through their carefully crafted content. Look beyond social posts and consider other types of content, such as videos, interviews, tutorials, or top tip articles.

Specsavers recently launched a microinfluencer campaign, where they featured social media influencers on their website wearing their favourite pair of glasses. They allowed the influencers to explain their choices, letting them show their personality with a link to their chosen glasses.

specsavers micro-influencer marketing
specsavers influencer instagram
influencer fail

To wrap up…

Research has found that 82 percent of consumers reported they were highly likely to follow a recommendation from a micro-influencer. They’re trusted, have higher engagement rates, are cost-effective and love the chance to get stuck into a creative project.

When it comes to deciding between a micro or macro-influencer, you might just choose the micro-influencer, after all.

To find out more about how to get started on your next micro-influencer campaign, get in touch: hello@bunting.com

Website Personalization: Why Marketers Can’t Afford To Ignore It [infographic]

website personalization infographic

influencer marketing

Influencer Strategy: 5 tips to create a successful marketing campaign

Influencer marketing has exploded.

No longer do brands reach out exclusively to celebrities for endorsements. Now, they look to influencers: bloggers, thought leaders, and social media stars who have built their following through their carefully curated content.

Influencers are masters of their personal brand. They know their audience, and connect with them by delivering value. People scroll their feeds to be entertained, educated or to feel connected.

Given the respect they command, it’s no wonder a single promoted post from an influencer can cause a product to sell out in a matter of minutes. The earning potential for businesses is huge, and that’s why 65% of brands plan to increase spending on influencer marketing this year.

But, as with all great things, there are of course downfalls and things to avoid. Influencer marketing fraud is becoming increasingly problematic, with brands unknowingly paying for the services of influencers with purchased followers.

Here are our top tips for crafting your lucrative influencer strategy:

1. Choose your influencers carefully

influencer bunting

The influencer you choose needs to be the right fit for your brand and audience. Marketers are no longer looking to the influencers with the most followers but, rather, the people with the audience most aligned with their brand.

Likewise, influencers are protective of their image and reputation – and are unlikely to work with a company they don’t feel fits with the ethos of their personal brand.

Micro-influencers – those with fewer than 50,000 followers – are more in demand than ever, and for good reason. They have a targeted group of followers, not to mention are more affordable. They often have a very dedicated, niche following, and typically have higher engagement levels than that of influencers with large audiences. In addition, they may put out fewer sponsored posts, meaning their audience has a different degree of trust to that of large-scale influencers who heavily use sponsored posts.

You might even want to incorporate your in-house experts or even customers into your influencer strategy – a great option for those with a low budget.

2. Do your research

With influencer marketing fraud on the rise, it’s important to do your due diligence. It’s not uncommon for a brand to pay an influencer huge sums of cash for a social post sent out to to thousands of fake followers. In fact, a recent study on influencers and marketing spend found that 12% of UK influencers bought fake Instagram followers in the first half of 2018.

Look beyond followers to engagement – look at the interactions on their posts. What kind of conversations are taking place? This will give you an insight into the authenticity of the audience.

There are tools that claim to be able to algorithmically detect fake followers. These tools can help you look out for things such as large overnight follower spikes that can ring alarm bells.

3. Be creative

creative influencer

We’ve all seen the myriad sponsored social media posts with an influencer showcasing a product in some way with an accompanying #ad hashtag. But there are so many others ways to create content collaboratively and stand out from the crowd. Influencers love having creative freedom. In fact, a survey by Crowdtap found that for most influencers, their favourite projects are the ones that give them creative freedom.

Work with your influencer to create something special. Consider videos, interviews, tutorials, live Q and A sessions or top tips articles. If you’re a food brand, it could be sharing a much-loved recipe, or if cosmetics is your thing, a tutorial on the latest makeup or skincare trend. What content would your audience enjoy? How about your influencer’s audience? Whatever you do, make sure the content is relevant, provides value, and doesn’t come across as spammy  or overly promotional.

4. Try and be as authentic as possible

You’re legally required to state when a piece of content is sponsored, so you need to work harder to overcome consumers’ cynicism when it comes to promotions. This is why it’s so important to choose an influencer who fits with your brand values and ethos, and why the content you create needs to avoid being too salesy. A post which effectively states ‘buy this’ just won’t cut it, and while you may get a few more sales, it risks harming your brand’s reputation. Be sure to identify a clear brand voice and guidelines for your content in your influencer strategy.

5. Set clear goals and measure

There are a host of reasons why you might want to use an influencer: raising brand awareness, loyalty, or raising sales of a specific product line. Regardless, you’ll need to set clear KPIs for what you want to achieve.

Influencers can provide value in ways that are not easily measured, such as raising brand awareness amongst a new audience. That being said, you do need to find ways to measure the impact of your campaigns.

Some ways to measure impact include:

Traffic – request that your influencer uses tracked links so you can measure the traffic driven to your site.

Conversions – Likewise, by using trackable links you should be able to detect conversions that came directly from an influencer campaign.

Social media stats – measure the impact on your social media followers and engagement.

Mentions – are people talking more about your brand? Use tools like Mention to see if conversations around your brand are increasing on the web.

That’s all for now folks…

So, we all know influencer marketing is a hugely hot marketing tactic right now, and you might want to dive in straight away. But do remember it’s so important to get that influencer strategy nailed before launching your first piece of content. Don’t forget to do your due diligence, plan effectively and strategise how you and your chosen influencer will work together.  Importantly, have fun!

We hope you enjoyed the tips in this article. Good luck on your influencer strategy endeavours and let us know how you get on!

Email Personalization, Abandoned Carts and GDPR

There have been numerous scare stories about the impending death of email marketing once GDPR kicks in later this month on May 25th.

As you’ll know, you will be legally obligated to acquire consent (from existing customers, and new) in order to send your email marketing communications. This will no doubt see your email list reduce in size. But on the plus side, this means your email marketing database will only contain people who want to receive your emails. Providing you’re compliant with the new regulations, there’s no reason why you can’t continue to send personalized email campaigns and abandoned cart emails.

Regardless, there still seems to be a lot of confusion around the topic of GDPR and email marketing.

Abandoned cart emails

One of the areas that seems to have raised many questions is the topic of abandoned cart emails and their lawful basis. There has been some debate as to whether abandoned cart emails constitute transactional emails or marketing emails. Some have suggested that they are the former, arguing that legitimate interests can be your lawful basis for processing personal data to send these emails. Others have recommended getting consent and treating abandoned cart emails as marketing emails.

We believe consent is the best option here and in the best interests of customers. Legitimate interests is used as a lawful basis for when the processing is necessary and in ways that customers ‘would reasonably expect’. However, in the case of abandoned cart emails, it’s debatable as to whether a) they are necessary and b) whether a visitor landing on your site would expect such an email.

In this case, abandoned cart emails can then be sent to consumers who have opted-in.

Personalized emails

In much the same way, personalized marketing emails require consent. It’s important when using a personalization tool like Bunting to make sure your vendor is up to date with your email subscriptions.

It’s crucially important to make sure your recipients know that their data will be used for personalized marketing emails, and you’ll need to detail how and why.  This information should be displayed clearly and must be easily accessed. Remember consent needs to be “freely given, specific, informed and unambiguous”.

With all kinds of marketing emails it’s essential that recipients can opt-out – unsubscribe – just as easily as they can opt-in.

Vendors

Only you are responsible for your GDPR compliance, meaning you need to check your vendors have the structures and processes in place to ensure your own compliance with the regulation.

You should now be in the process of getting consent from your customers – existing customers and new ones – to process their data in order to send them further marketing emails. It’s important that your vendors are also updated with your customers’ consent, which we are well prepared for at Bunting.

For Bunting users we’ve got a guide for how to update your email database in the tool. In this article you’ll find out how to automate this process and keep Bunting up to date with your opt-ins.

Good luck with the rest of your preparations, and if you’ve any questions, just drop us an email at gdpr [at] bunting [dot] com

Disclaimer: nothing in this article should be taken as legal advice. We strongly encourage you to get legal advice to aid your GDPR preparations!

GDPR and Bunting: What You Need to Know

25th May 2018 will no doubt be marked in the diaries of many a marketer.

It’s the date that General Data Protection Regulation (GDPR) comes into force, and all companies using EU citizens’ data need to comply. The new law regulates how businesses collect, use and protect the personal data of consumers, and hefty fines will hit those who don’t adhere.

Superseding the old Data Protection Act, the GDPR applies to personal data – and this time the definition is broader, referring to any data that can be used to identify an individual, including IP address.

We’re GDPR compliant

At Bunting, we use on-site shopping and behavioural data to personalize and improve the customer experience on websites. The majority of this data is not personal, but we do sometimes process a small amount of personal data such as email addresses. We only collect data that is necessary to perform the function of the tool.

Since last year, we’ve been preparing for the new regulation and working with our data protection lawyers. We’re fully GDPR compliant, having changed our internal processes as well as making important changes to the Bunting tool.

In our view, GDPR is a good thing, and has been worth the effort. It will allow consumers to control the usage of their personal data, meaning more rights that will force better practice in the industry. 

GDPR will put pressure on marketers to make their communications truly relevant, and, importantly, to get consent when necessary. Pre-ticked boxes will be a thing of the past as consumers can actively choose which marketing communications they want to receive.

What do companies need to do?

We recommend working with data protection legal professionals to do a full audit of the data flows within your organisation.  The ICO has some very clear guidance to follow on what you need to do.

Importantly, you’ll need to document how you comply with the GDPR, and you must establish your legal basis for using personal data. In some cases you’ll always need to rely on consent (such as email communications); in others, you may be able to rely on legitimate interests. 

From an ecommerce perspective, you must display a clear privacy notice detailing how and why you collect personal data. GDPR states it should be concise, written in clear and simple language, and easily accessible. Gone are the days of convoluted small print!

Check with your vendors

Bunting will be amending existing contracts with customers to include GDPR clauses, and Bunting users can find out here how to comply when using the Bunting tool. We recommend speaking to your vendors to ensure they are compliant, too, and get it in writing.

Amend your processes


You’ll need to make sure you’re compliant with the 8 Rights of Individuals under the GDPR – such as the right to access or rectify personal data. If you’re a Bunting customer, you’ll be able to implement your customers’ rights easily through the Bunting platform. Find out more about how to comply with the 8 rights here.

Get in touch…

While GDPR no doubt brings challenges, we do believe this to be a turning point in the industry which will ultimately lead to better, more focused marketing.

The Bunting team are happy to help with any of your questions. Contact us at gdpr [at] bunting [dot] com

4 Ways to Boost Conversions this Christmas with Personalization

It’s that time of year again.

The high street is busy, and with online shopping expected to return higher revenues than ever before, your site is likely to be busy, too. But will it convert well? We all know that an important way to ensure visitors are engaged is to make their shopping experience personal – but how can we do that at this chaotic time of the year?

Here are our 4 suggestions for raising sales and order values this Christmas season.

1. Stocking fillers

christmas-stocking
A great way to boost sales and order values this Christmas is to use ‘stocking fillers’ – smaller, lower priced items that could be used as a gift (be it the genuine or joke variety!). Stocking fillers are often bought impulsively in-store, so why not try replicate this in your online store? One way is to create a list of ‘trending’ or best-selling Christmas gifts under a certain price on your homepage. You could also display them on your cart page to up order values, along with personalised cross-sells.

2. Give first time visitors what they want

Delivery costs matter. And they matter even more during the Christmas shopping season, when many visitors are ditching the high street, and buying from multiple stores across the web. A great way to do this is to target first time visitors with a minimum spend offer of free delivery.

This adds the benefit of making a great first impression to shoppers who may turn into repeat customers after the holiday season. You could take this a step further and add a coupon for the January sales, incentivising new customers to return to your store.

3. As it’s Christmas … why not give away a free gift?
chrismas-present

A great way to increase order values and to strengthen your brand image, is to offer a free gift in return for a minimum spend. This gift can even be personalised to be brand-specific, depending on the customer’s favourite brand. Bonus points if that gift can be something festive or appropriate for the season.

This is likely to work best with returning visitors, as you’re essentially rewarding them for their loyalty. And, by making them feel like VIPs, they may well become brand ambassadors.

4. Create a gift inspiration section of your store

Let’s face it – many  people shopping for presents online will often have a browse for ideas before they’ve even decided what kind of gift to get for someone.

If your store is the type that sells items that could be given away as gifts, why not launch a gift inspiration section? Allow your visitors to then filter categories to personalise this section and gather ideas for that perfect present. You’re likely to see increased sales as a natural consequence.

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So, good luck with the seasonal shopping frenzy, and stay tuned as we’ll be giving away some more ideas for raising sales in the coming weeks.

Like the sound of any of these ideas? Get in touch with the Bunting team to discuss how we can personalise your e-commerce store this Christmas.

Bunting is nominated for Best Ecommerce Platform and will speak, exhibit at Ecommerce Show North

We’re super pleased to announce that Bunting has been shortlisted for the prestigious Best Ecommerce Platform prize at the Northern eCommerce Awards – woohoo! The award show will tie in with the eCommerce Show North, the biggest eCommerce event outside London in the UK, which debuts October 11-12th this year.

Bunting will join thousands of other eCommerce professionals and industry leaders coming together to discuss all things eCommerce.  With inspiring talks from a range of experts, there’ll be plenty to learn and get inspiration from.

The Bunting team will also be imparting some words of wisdom at eCommerce Show North. Our director, Stephen, will be discussing how to make the most of your on-site product recommendations – and the big mistakes you need to avoid. Stephen brings 15 years’ experience in optimizing eCommerce sites and has talked on the subject for several years. So, if you work in eCommerce, make sure you stop by!

The Awards Ceremony will take place on the evening of October 11th at Manchester Cathedral.

Find out about the eCommerce Show North here.

Bunting is an award-winning eCommerce personalization tool enabling top businesses around the world to optimize their sites and sky-rocket their conversions. For more information or to get a demo, visit our website

 

 

The Essential Personalization Techniques to Retain Your Best Customers

Marketing budgets often focus on acquisition – driving new traffic, and then getting new customers. But do you really know the future value of your current customers? Gartner statistics show that 80% of your future revenue will come from 20% of your existing customers.

Retention marketing, conversely, means focusing on making your current customers happy, so that they become not only repeat customers, but fans. It’s hardly surprising that 82% of businesses agree that retention strategies work out more cost effective in the long run.

So, how can you make your customers happy and engaged? It requires getting to know them and nurturing that relationship. You’ll need to know who they are, understand their likes, dislikes, and what makes them tick. Long gone are the days of generic marketing communications and blasting irrelevant messages – it’s time to personalize your marketing efforts.

Let’s run through some tips on how to retain your most valuable customers.

1. Segment your visitors

We’ve said it before, and we’ll say it again: you need to know your customers.

Analyze the plethora of data at your fingertips, and use it. This will allow you to segment customers according to characteristics which are relevant to your business. When considering retention, look at transactional and behavioral metrics such as their browsing history, average order value, and purchase history.

One example is to segment your visitors according to when they last converted. Customers can then be targeted in various ways based on how long ago they purchased. So, if a customer is approaching the end life of a previously purchased product, target that user for product replenishment – a helpful reminder of an item they might need to to re-buy. Or, try to re-engage a user who has been inactive for a while with personalized content related to products they like.

2. Find new ways to engage

The key to retention is keeping your customers engaged and interested in your brand and products.

Looking at previous browsing and buying behaviour, send your customers content and offers related to the products they love, and make sure they’re quick to know about new releases. Research has shown that for 78% of customers, offers and promotions are only effective when tied into how they have previously interacted with your brand. With this in mind, send targeted offers as a reward for purchasing from you, and add urgency techniques such as a countdown timers, to drive incremental purchases.

3. Get ready for their return

When your customers return to your site, a personalized experience should await them. This means engaging users with relevant content and personalized product recommendations as soon as they land on your site. Remind them of what they previously viewed on their last visit so they can easily start browsing again. Consider how the space on each page they visit is used, and split test to see what works. Here are some tips for your homepage.

4. Personalize emails

Email is not dead. In fact, it’s still a great channel to reach your customers, if it’s personalized. When it comes to re-engaging customers, segment customers by their last visit. A ‘we miss you’ email with a personalized message and recommendations is a great way to bring old customers back.

On your site, you should give visitors the option to have their abandoned carts saved and emailed to them – a great way to re-target customers later with a tailored abandoned cart email. Research repeatedly shows that personalized emails can seriously increase conversions over generic messages.

5. Reward your VIP customers

Your VIPs are your most valued customers, not only through their purchasing, but through their brand advocacy. However you choose to do this, the trick is to make these customers feel special, and behavioral targeting is one of the most effective means of doing this. 

Of course, targeted offers are effective, but consider other options, too. Remember your customers are bombarded with marketing messages and you’ll need to cut through the noise. So, be creative when thinking of other ways to reward customers. Previews of new product lines relevant to their preferences are a nice way to make shoppers feel valued. Other examples are invitations to events, free samples, free gifts or tutorials – whatever works best for your store and products. 

To sum up…

Retention marketing is sometimes overlooked. However, with the opportunities brought by personalization, it is easier than ever to effectively retain customers. Experiment – an effective personalization tool like Bunting will allow you to run multiple tests and see what works well. Get to know your buyers and then engage, target and reward . You might be surprised by the results.

Ecommerce Expo 2017 – an event not to be missed!

It’s that time of the year again. Team Bunting will once again be heading to the London Olympia for an action packed 2 days of all things eCommerce. The eCommerce Expo has become an annual fixture for us, and there are loads of reasons why we’d love you to join us.

This year, over 7000 eCommerce professionals from over 50 countries will visit the show on the 27th and 28th September. According the the expo website, they’ll be turning up because they’re:

 

  • looking for actionable insights from 150 masters of their craft;
  • hungry to be inspired by cutting-edge ecommerce technology from over 100 suppliers to optimise their user experience;
  • energised by intelligent conversations with peers who have streamlined their business and adapted to the changing needs of the ecommerce customer.

 

Sounds good to us.

There will be a number of inspiring talks throughout the two days. So, whether it’s the Conversion Optimisation Theatre, Payment & Fulfilment Theatre or the Customer Insights Theatre, you’ll be certain to find something to inspire and spark ideas. You can find a list of the speakers here.

Bunting will be presenting on day one about the thorny issue of product recommendations. The talk will cover the big mistakes that are still hitting big retailers – and how to fix them. Here’s what you’ll take away:

– Discover if your site is losing money

– Learn how to fix damaging conversion leaks

– Learn how to cross-sell and up-sell for maximum revenue increase

– Practical tips to implement straight away

Catch it in the Conversion Optimisation theatre at 12.30 on Wednesday 27th. 

Once again, personalization will be a big theme at this year’s show, which is a good reason to drop by to see Team Bunting at stand E112. Come visit us to get a no-nonsense consultation on how best to implement (or improve) personalisation and product recommendations across your channels to maximise customer engagement and conversions.

We hope to see you there. You can sign up for the show (it’s free!) here.

6 Tactics to Create Urgency and Win More Customers

Urgency. It’s one of the oldest tricks in the book – and it’s arguably never been more useful in eCommerce.

Shoppers are faced with more choice online than ever before. With multiple websites selling similar items, choice paralysis has never been a greater threat.

With this in mind, merchants need to employ conversion raising tactics to help their visitors turn into customers. In this article, we’ll look specifically at creating urgency.

Urgency works by breaking through your visitors’ mental hurdles to purchase, such as overthinking, waiting too long, or even allowing distractions to get in the way. It causes customers to act, and act quickly – which often translates into a healthy rise in conversions and order values. But how can you actually put urgency techniques into practice?

Here are 6 ways you can do this.

1. Scarcity warnings

It’s no new technique, but scarcity warnings do work. Research has shown that something in short supply is perceived as being more appealing than the same item in an abundant supply.

Being told there is only a small number of items left of a product you’re viewing is also a sure-fire way to activate the fear factor (fear of missing out, in this case). But it’s also helpful, notifying shoppers that the product they’re interested in might not be available for much longer.

Amazon uses scarcity warnings well

Scarcity warnings can be delivered in different ways, such as a simple message in the product details. An even more noticeable way to bring this to your audience’s attention is a non-intrusive pop-up detailing the low stock levels.

Do be wary though. Scarcity warnings should only be used genuinely. Your visitors are likely to shop around before deciding to purchase, and they will know if your scarcity warnings aren’t the real deal – causing more harm than good.

2. Social call outs



Another way to bring in an element of urgency is to show call-outs pertaining to other shoppers’ behaviour. This can be done on product pages by telling your visitors how many people have viewed or bought an item in the last 24 hours (or other set amount of time).

The social factor can increase the desirability of the product, and the urgency factor comes through by showing the product’s popularity in real time. Popular products are, of course, the most likely to sell out.

Be careful, though. This can be counterproductive if a product has had very few purchases!

3. Time sensitive free delivery

It’s well known that a quicker or free delivery option is most effective when available for a limited time.

You can inject some urgency into your pages by notifying your visitors how long they have left to qualify for free delivery, and AB test different colours and text to see which are most effective. 

Do note that it’s important to be specific about when the item will arrive. Research has shown that stating the exact time you can expect your item to be delivered is clearer than stating the delivery speed (in days, hours etc).

4. Clock timers

Using count down timers is one of the best ways to bring a sense of urgency into your site.

Time sensitive sales, discounts or promotions are an obvious way to raise conversions. Think of free shipping if you purchase today, or 50% off for the next 6 hours. They obviously work best when the time frame is no longer than a day.

A countdown timer ticking away the remaining time can be a powerful visual reminder and a good way to spur your visitors to action.

5. Use Colours that Promote Urgency

Booking.com uses the colour red to help create urgency

We all know that colours have an impact on our behaviour. We’re hard wired to see green as a safe colour, and view red as the colour of danger, or love. Yellows and oranges can also evoke feelings of caution.

It’s highly recommended to split test the colours you use in your urgency messaging and find out which colour works best in your store. It’s no surprise that red is used most often.

6. Social recommendations

There are numerous ways to bring more social proof into your site with added urgency. One way is to show best sellers on your homepage with a notification of how well these products have been selling that day. Best sellers from ‘the last hour’ can also give the impression your store is really busy.

This brings a sense of urgency by showing that certain products are hot right now, and a message suggesting they are ‘selling fast’ can further create a sense of urgency.

Finally…

To sum up, injecting a bit of urgency into your pages will help spur your shoppers to take the actions you want them to. Do approach with caution, though, and make sure any urgency messaging is used sincerely. We’d also strongly advise split testing any changes you make to measure the impact. Good luck!

Looking to get some urgency features on your site?

Real time urgency messaging can easily be set up with Bunting, and provide great opportunities to help your visitors convert.

To find out more, contact us.

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