Author: Bunting

Micro-influencers: 4 Reasons You Need Them In Your Marketing Strategy

You might not immediately consider micro-influencers when you embark on your first influencer marketing campaign. They have smaller audiences – typically in the region of 10,000 or fewer followers – when compared to more well known influencers. You’ve likely never heard of most of them, but if you look a little closer, you’ll see that … Continue reading…

Influencer Strategy: 5 tips to create a successful marketing campaign

Influencer marketing has exploded. No longer do brands reach out exclusively to celebrities for endorsements. Now, they look to influencers: bloggers, thought leaders, and social media stars who have built their following through their carefully curated content. Influencers are masters of their personal brand. They know their audience, and connect with them by delivering value. … Continue reading…

GDPR and Bunting: What You Need to Know

25th May 2018 will no doubt be marked in the diaries of many a marketer. It’s the date that General Data Protection Regulation (GDPR) comes into force, and all companies using EU citizens’ data need to comply. The new law regulates how businesses collect, use and protect the personal data of consumers, and hefty fines … Continue reading…

4 Ways to Boost Conversions this Christmas with Personalization

It’s that time of year again. The high street is busy, and with online shopping expected to return higher revenues than ever before, your site is likely to be busy, too. But will it convert well? We all know that an important way to ensure visitors are engaged is to make their shopping experience personal – but how … Continue reading…

Bunting is nominated for Best Ecommerce Platform and will speak, exhibit at Ecommerce Show North

Posted on Categories Bunting

We’re super pleased to announce that Bunting has been shortlisted for the prestigious Best Ecommerce Platform prize at the Northern eCommerce Awards – woohoo! The award show will tie in with the eCommerce Show North, the biggest eCommerce event outside London in the UK, which debuts October 11-12th this year. Bunting will join thousands of … Continue reading…

The Essential Personalization Techniques to Retain Your Best Customers

Marketing budgets often focus on acquisition – driving new traffic, and then getting new customers. But do you really know the future value of your current customers? Gartner statistics show that 80% of your future revenue will come from 20% of your existing customers. Retention marketing, conversely, means focusing on making your current customers happy, … Continue reading…

6 Tactics to Create Urgency and Win More Customers

Urgency. It’s one of the oldest tricks in the book – and it’s arguably never been more useful in eCommerce. Shoppers are faced with more choice online than ever before. With multiple websites selling similar items, choice paralysis has never been a greater threat. With this in mind, merchants need to employ conversion raising tactics … Continue reading…