Author: Bunting

Bunting and Shopify – an announcement…

Posted on Categories Bunting, EcommerceTags ,

Shopify users – exciting news is upon us *drum roll* …. Bunting is set to launch its shiny new Shopify plug-in very soon! This means Shopify users will be able to instantly access Bunting’s website personalization suite from the app store, and implement features like product recommendations or behavioural targeting with ease. Stores using Bunting … Continue reading…

Email isn’t dead … but if you don’t personalize, it will be

Email marketing has been getting some hard press as of late. Some of this is understandable – emails are becoming increasingly easier to ignore, and, with emerging channels competing for consumers’ attentions, many argue that email is a dying medium. But the facts remain: email is still one of the biggest traffic drivers, it is 40 … Continue reading…

Power of Personalization in 60 seconds: Bunting’s world first interactive demo

Personalization. Every marketer is talking about it. 91% of them are now prioritising it. So it would be safe to assume that they’re all doing it – right? But surprisingly enough, a large number of retailers have barely started personalizing their stores. A one-size-fits-all site means a huge loss of potential revenue for the vendor. But despite this, … Continue reading…

A Bunting Product Recommendations Software Case Study

See how Australia’s top lingerie retailer increased AOV by 9.6% with product recommendations Personalised product recommendations have an undeniable impact on shoppers’ buying behaviour. One only has to look to personalisation pioneers, Amazon, who can attribute a third of their revenue to recommendations. This week we’ll look at how one of Bunting’s great clients, Bras N Things, used recommendations to raise their average … Continue reading…

5 ways to step up your personalization efforts this year

It’s going to be a big year for eCommerce Personalization. 91% of digital marketers are prioritising it over the next 12 months. And let’s not forget consumers – a shopping experience tailored to their interests is fast becoming an expectation. Despite this, many marketers and business owners feel their personalisation efforts are still inadequate. So, to kick … Continue reading…

Product recommendations: the 3 biggest mistakes you cannot afford to make

There is a reason why 70% of Amazon’s website is made up of product recommendations. When done well, they can massively increase AOV (average order values) and site-wide conversion rates. However, when implemented badly, they can actually harm your bottom line. In this post, I’ll run through the 3 most common mistakes that many sites are currently … Continue reading…