Category: Website Personalization

7 Ways To Optimize Your Site For More International Customers

The ecommerce landscape is changing fast, and international consumers now comprise a substantial portion of your potential buyers. Not convinced? Consider this: the biggest e-commerce market today is China, with the region’s online spending expected to surpass 1 trillion dollars by 2019. Overall, e-commerce is growing fast in a multitude of economies but research frequently … Continue reading…

Getting Started With Personalization: 5 Tests to Try for a Quick Conversion Lift.

Getting started with personalization can be daunting, with seemingly endless tests to try for that all important conversion uplift. Getting to grips with the machine learning technology required to implement personalization can also feel like an intimidating task. But it shouldn’t. Firstly, it’s important to establish your goals. What do you want to achieve with personalization? Is … Continue reading…

5 Personalization Ideas to Beat the January Blues, and Sell More

It’s January. It’s back to work after the festive rush, and things are certainly slower. Selling off stock in January sales may bring in some bargain-hungry shoppers, but conversions are generally lower as consumers feel the pinch after the last quarter’s spending. This isn’t all too surprising. Black Friday and Cyber Monday are now such … Continue reading…

4 Ways to Boost Sales this Christmas with Personalization

It’s that time of year again. The high street is busy, and with online shopping expected to return higher revenues than ever before, your site is likely to be busy, too. But will it convert well? We all know that an important way to ensure visitors are engaged is to make their shopping experience personal – but how … Continue reading…

18 Practical Ideas for Ecommerce Personalization

A common question for users experimenting with ecommerce personalisation is this: What personalisation should I use on my site? Personalisation is limited only by the imagination, however, it always helps to get hold of some some tried and tested ideas to play with. It’s important to note, however, that what works for one website won’t … Continue reading…

How to Use Website Personalization for a Killer Homepage

First impressions count. And when does this matter most? When a visitor lands on your website’s homepage. It’s the shop window of your store. A place where visitors’ eyes will browse quickly, and decisions to stay (or go) will be made within seconds. So, making the most of this space is, quite simply, essential to the success of your … Continue reading…

Maximising Your Customers – an Ecommerce Seminar with Bunting and I-COM

Maximising Your Customers I-COM and Bunting are pleased to invite you to a free breakfast seminar in Manchester on the 29th of June. With online marketing continually changing, being at the forefront of technology is pivotal to business growth. In this seminar you will gain insights into how personalisation can make a great impact on … Continue reading…

How to create the perfect abandoned cart email

As any ecommerce merchant knows, abandoned carts are the most frustrating and ongoing source of lost revenue. A well cited statistic from Baymard Institute shows an average abandoned cart rate of a huge 68.53%. The most frustrating part of this is that even when you have done all in your powers to completely optimize your … Continue reading…

#ShopifyMeetupNorth – Join Us For An Evening of eCommerce Insights

We’re excited to announce a great Shopify Meetup North event. We’d love you to join us and other eCommerce merchants for a night of mingling, networking and sharing insights about online shopping trends and the industry-leading Shopify platform. The Shopify community is growing fast, and to mark our new partnership with the platform, we’ll be speaking at … Continue reading…