5 Fashion & Beauty Brands on Magento 2

3 Minute Read

Fashion is fast-moving. So in order to maintain success and experience high-growth, fashion retailers need a strong infrastructure and a stable eCommerce platform.With Magento 1 end-of-life, many retailers are migrating to Magento 2 to take advantage of its flexibility.

There are dozens of reasons to look at Magento 2 as your next eCommerce platform. But who has already made the leap in the fashion and beauty industry?

Whispering Smith

Magento 2

Whispering Smith is the UK’s leading fashion wholesaler based in Manchester. They supply the latest innovative fashion to some of the largest online and high street retailers; such as ASOS, Boohoo, Footasylum and New Look.

Most B2B retailers need extra functionality and so platform choice is key. For Whispering Smith, it’s clear that the Magento 2 B2B suite of tools has helped them grow and achieve eCommerce success.

They have recently seen wins for ‘B2B Ecommerce Website of the Year’ at both the UK Digital Growth Awards 2019 and UK eCommerce Awards 2019. 

Whispering Smith are a client of Fluid Digital, and you can see more info on the project and campaigns here.

Augustinus Bader

Magento 2

Augustinus Bader is a luxury skincare retailer selling internationally with their two flagship skincare creams.

The brand has seen significant growth since launching in 2018, with high profile recommendations from celebrities such as Victoria Beckham and Diane Kruger – alongside beauty editors and makeup artists across the world. 

The brand does not have a large catalogue of products, unlike most fashion or beauty brands. But instead uses the power of Magento 2 and other tech partners to take advantage of features such as subscriptions, highly customisable content and easier internationalisation.

Augustinus Bader are also a client of Fluid Digital.

EGO Shoes

Magento 2

EGO Shoes is based in Manchester. They’re an online retailer of ‘trend-led sassy footwear’. They focus on shoes and footwear that are bold, fierce and stylish; from over-the-knee boots to killer heels. 

EGO Shoes have a large internationalisation focus with Magento 2 supporting their growth. They also have fast-changing online content with banners and promotions, alongside an ever evolving product catalogue. The brand has seen pretty fast growth since launching in 2015.

Rock On Ruby

Rock On Ruby was launched in 2015, creating a range of clothing and accessories with doodles and empowering slogans.

Whilst they sell online through their eCommerce store, their products can also be purchased through Not On The High Street, ASOS Marketplace and Etsy.

With almost 27k followers on Instagram and over 8k followers on Twitter, the brand has a large following and have likely needed a strong, easily updated platform for their site. With fast growth in the past four years, the team has managed to offer a high quality service with next day delivery, free worldwide delivery options and ethical operations.

Beauty Works Online

Our final retailer showcase is Beauty Works. A Manchester-based beauty brand selling hair extensions and other hair care tools. 

The retailer has over 8 years of experience creating bespoke designs for the fashion and beauty market. It has been endorsed by many leading fashion spokeswomen, including Michelle Keegan, Nicole Scherzinger, Olivia Palermo, Huda Beauty, Desi Perkins, The Kardashians and Victoria’s Secret models.

The brand sells in over 10 countries, also generating large sales across UK stockists and salons. This expansion for the brand was in need of a platform that empowers the team with functionality and features that integrate well with their operations and stock.

eCommerce in Style

These five retailers are only a fraction of the many fashion and beauty retailers experiencing incredible eCommerce success in the UK.

Whilst other platforms such as Shopify Plus are an easy choice for fashion retailers in the beginning of their journey, as these retailers develop complexity in their operations and need further tools for wholesale, internationalisation, delivery and more – Magento 2 is often a next step.

For more insight into Magento 2 or if you have any questions about replatforming, get in touch with Fluid Digital

*About Fluid Digital

Ecommerce and beyond. We are an award-winning eCommerce growth agency that builds profitable eCommerce stores that convert more shoppers into customers. We are champions of eCommerce growth. We work with ambitious, high-growth retailers to create online shopping experiences and campaigns that deliver eCommerce success. We unlock the power of Magento to build online stores that brands and customers love, and where needed, use a combination of digital advertising and conversion rate optimisation to increase sales and drive growth.


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