Bunting Blog

Here you can learn tips, insights and best practices on marketing, personalization and CRO.


The Essential Personalization Techniques to Retain Your Best Customers

Marketing budgets often focus on acquisition – driving new traffic, and then getting new customers. But do you really know the future value of your current customers? Gartner statistics show that 80% of your future revenue will come from 20% of your existing customers. Retention marketing, conversely, means focusing on making your current customers happy, […]

By: Bunting 25th August 2017 Tags: , , , , ,

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Ecommerce Expo 2017 – an event not to be missed!

It’s that time of the year again. Team Bunting will once again be heading to the London Olympia for an action packed 2 days of all things eCommerce. The eCommerce Expo has become an annual fixture for us, and there are loads of reasons why we’d love you to join us. This year, over 7000 […]

By: Bunting 18th August 2017 Tags: , ,

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6 Tactics to Create Urgency and Win More Customers

Urgency. It’s one of the oldest tricks in the book – and it’s arguably never been more useful in eCommerce. Shoppers are faced with more choice online than ever before. With multiple websites selling similar items, choice paralysis has never been a greater threat. With this in mind, merchants need to employ conversion raising tactics […]

By: Bunting 7th July 2017 Tags: , , ,

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7 Ways To Optimize Your Site For More International Customers

The ecommerce landscape is changing fast, and international consumers now comprise a substantial portion of your potential buyers. Not convinced? Consider this: the biggest e-commerce market today is China, with the region’s online spending expected to surpass 1 trillion dollars by 2019. Overall, e-commerce is growing fast in a multitude of economies but research frequently […]

By: Bunting 17th May 2017

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Bunting at the IRX 2017 – a recap of a great show!

The Internet Retailing Expo 2017 was a blast. Those of us from Team Bunting who exhibited had a great time at the show and loved the opportunity to meet so many inspiring e-commerce professionals and leaders. It was an action packed 2 days at the Birmingham NEC, with some of the biggest names in multichannel retail in […]

By: Bunting 11th April 2017 Tags: ,

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Getting Started With Personalization: 5 Tests to Try for a Quick Conversion Lift.

Getting started with personalization can be daunting, with seemingly endless tests to try for that all important conversion uplift. Getting to grips with the machine learning technology required to implement personalization can also feel like an intimidating task. But it shouldn’t. Firstly, it’s important to establish your goals. What do you want to achieve with personalization? Is […]

By: Bunting 24th February 2017 Tags: , , , ,

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Bunting will be at the IRX 2017. Here’s why you should join us.

The world has changed a lot in the last year with plenty of surprises along the way. The world of online retail is no exception. What are the new challenges in retail, and how can you overcome them? What are the biggest opportunities – and where? A good way to find the answers to these […]

By: Bunting 13th February 2017 Tags:

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How to Win eCommerce Conversions With Personalized Content Marketing

Last Friday was National Chocolate Cake day (apparently). I mention this for no other reason than it reminded me of a great piece of e-commerce content marketing by the much-loved chocolate brand, Cadbury. Cadbury isn’t a brand usually associated with baking. But, a central feature of the Cadbury website is a rather tasty looking recipe […]

By: Bunting 3rd February 2017 Tags: ,

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5 Personalization Ideas to Beat the January Blues, and Sell More

It’s January. It’s back to work after the festive rush, and things are certainly slower. Selling off stock in January sales may bring in some bargain-hungry shoppers, but conversions are generally lower as consumers feel the pinch after the last quarter’s spending. This isn’t all too surprising. Black Friday and Cyber Monday are now such […]

By: Bunting 13th January 2017

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The New Google Update for Pop-ups: Is Your Site Ready?

On the 10th January, the ever-evolving Google search algorithm will change. The big change in a nutshell? Google will now punish sites that use intrusive pop-ups or ‘interstitials’ on their mobile websites by lowering their search ranking. Do take note, that this is only affecting mobile sites. So, you won’t need to make any updates to […]

By: Bunting 2nd January 2017 Tags: , , , ,

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