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Bunting v6 Launches

Posted on Categories Bunting

You may wonder why we chose the iconic villain HAL from 2001 A Space Odyssey to headline this article. Well HAL and the new Bunting version 6 actually share a number of common characteristics. But before you get alarmed, read on: Bunting v6, like HAL, is incredibly intuitive allows you to find valuable insights from huge amounts of information with ease helps you make quick, … Continue reading…

Product recommendations: the 3 biggest mistakes you cannot afford to make

Posted on Categories Product Recommendations, Website Personalization

There is a reason why 70% of Amazon’s website is made up of product recommendations. When done well, they can massively increase AOV (average order values) and site-wide conversion rates. However, when implemented badly, they can actually harm your bottom line. In this post, I’ll run through the 3 most common mistakes that many sites are currently … Continue reading…

How Click Fraud is threatening your profits, and what you can do to stop it. The complete guide

Posted on Categories Click Fraud

If you advertise with Google, Bing or Facebook then you’ll be familiar with their Pay Per Click (PPC) advertising model; you publish an advert, and whenever a potential customer clicks that ad your business is charged a small sum by the advertiser. At least, that’s how it is supposed to work. The truth is that … Continue reading…