Bunting Blog

Here you can learn tips, insights and best practices on marketing, personalization and CRO.

6 Easy Ways to Reduce Ecommerce Bounce Rate

Bounce rate is an often overlooked stat. In essence, it tells you the rate at which visitors are leaving your site after viewing one page. Sometimes this is ok – a visitor may be looking for information, find it, and then leave. Job done. However, as is too often in e-commerce, a high bounce rate […]

By: Bunting 11th March 2016 Tags:

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Email isn’t dead … but if you don’t personalize, it will be

Email marketing has been getting some hard press as of late. Some of this is understandable – emails are becoming increasingly easier to ignore, and, with emerging channels competing for consumers’ attentions, many argue that email is a dying medium. But the facts remain: email is still one of the biggest traffic drivers, it is 40 […]

By: Bunting 3rd March 2016

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Power of Personalization in 60 seconds: Bunting’s world first interactive demo

Personalization. Every marketer is talking about it. 91% of them are now prioritising it. So it would be safe to assume that they’re all doing it – right? But surprisingly enough, a large number of retailers have barely started personalizing their stores. A one-size-fits-all site means a huge loss of potential revenue for the vendor. But despite this, […]

By: Bunting 22nd February 2016 Tags: , ,

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All in one basket? Ecommerce vs the ‘real’ world

We use plenty of real-world terms to refer to ecommerce websites, from ‘shopping basket’ to ‘store front’ to ‘check out’, but are they more than just analogies? Some aspects of ecommerce are more closely related with bricks-and-mortar retail than you might think, creating opportunities to apply decades of research and experience to even the most […]

By: Wayne Berry 21st February 2016

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A Bunting Product Recommendations Software Case Study

See how Australia’s top lingerie retailer increased AOV by 9.6% with product recommendations Personalised product recommendations have an undeniable impact on shoppers’ buying behaviour. One only has to look to personalisation pioneers, Amazon, who can attribute a third of their revenue to recommendations. This week we’ll look at how one of Bunting’s great clients, Bras N Things, used recommendations to raise their average […]

By: Bunting 25th January 2016 Tags: ,

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5 ways to step up your personalization efforts this year

It’s going to be a big year for eCommerce Personalization. 91% of digital marketers are prioritising it over the next 12 months. And let’s not forget consumers – a shopping experience tailored to their interests is fast becoming an expectation. Despite this, many marketers and business owners feel their personalisation efforts are still inadequate. So, to kick […]

By: Bunting 11th January 2016 Tags: , , ,

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Website Personalization

Why Website Personalization Matters

Why Website Personalization Matters Why does website personalization matter? There can be a striking difference between the cold and impersonal world of online retailing and visiting your friendly neighbourhood shop. If you visit a local shop regularly, the retailer will get to know you, they will greet you when you enter the store and, most […]

By: Ben Prince 14th December 2015 Tags: , ,

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The Business Show 2015 – we came, we saw, we conquered!

The Business Show 2015 was a jam-packed 2 days, bringing together thousands of like-minded individuals to share the most current business knowledge and insights at the London Olympia. Bunting seized the opportunity to showcase what we believe is the future of ecommerce – our tool, which gives any business the power to personalize their sites […]

By: Bunting 7th December 2015

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Website Personalisation Software

Bunting Software and the Great British Business Show

Bunting Software, The Great British Business Show and a very special guest!   As a champion of growing ecommerce businesses we’ve helped some well known online giants improve and grow into the finished article they are today. As we were once a new start up ourselves, we understand the pitfalls and rewards, especially in the […]

By: Wayne Berry 28th November 2015

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Website Personalisation Software

Ground Breaking Software Improving Ecommerce Conversions Globally

Ecommerce Manager? Online Store Owner? Ecommerce Developer? Anybody working in ecommerce, from the website developer to the pick and pack teams at the end of the order process understands the need to convert visitors into orders. Not just to convert, but to keep converting and keep customers happy enough to come back, again and again. […]

By: Wayne Berry 4th November 2015

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