Tag: ecommerce

Influencer Strategy: 5 tips to create a successful marketing campaign

Influencer marketing has exploded. No longer do brands reach out exclusively to celebrities for endorsements. Now, they look to influencers: bloggers, thought leaders, and social media stars who have built their following through their carefully curated content. Influencers are masters of their personal brand. They know their audience, and connect with them by delivering value. … Continue reading…

How to create urgency messaging like Booking.com

We have all been influenced by urgency messaging at some point in our lives. Ever purchased that dress you somehow convinced yourself you needed as there was free next day delivery for one hour only? Booked a swanky hotel because it was 15% off the standard rate and only 1 room left? Yes, we thought … Continue reading…

How to increase sales with personalization

The benefits of website personalization are huge, so here are a few of our top tips on how you can increase sales with personalization. A 2017 report by EConsultancy states 62% of companies are undertaking some form of personalisation in their marketing activity, and 44% personalize through their websites. Product recommendations are nothing new. The … Continue reading…

The Essential Personalization Techniques to Retain Your Best Customers

Marketing budgets often focus on acquisition – driving new traffic, and then getting new customers. But do you really know the future value of your current customers? Gartner statistics show that 80% of your future revenue will come from 20% of your existing customers. Retention marketing, conversely, means focusing on making your current customers happy, … Continue reading…

6 Tactics to Create Urgency and Win More Customers

Urgency. It’s one of the oldest tricks in the book – and it’s arguably never been more useful in eCommerce. Shoppers are faced with more choice online than ever before. With multiple websites selling similar items, choice paralysis has never been a greater threat. With this in mind, merchants need to employ conversion raising tactics … Continue reading…

Getting Started With Personalization: 5 Tests to Try for a Quick Conversion Lift.

Getting started with personalization can be daunting, with seemingly endless tests to try for that all important conversion uplift. Getting to grips with the machine learning technology required to implement personalization can also feel like an intimidating task. But it shouldn’t. Firstly, it’s important to establish your goals. What do you want to achieve with personalization? Is … Continue reading…

How to Win eCommerce Conversions With Personalized Content Marketing

Last Friday was National Chocolate Cake day (apparently). I mention this for no other reason than it reminded me of a great piece of e-commerce content marketing by the much-loved chocolate brand, Cadbury. Cadbury isn’t a brand usually associated with baking. But, a central feature of the Cadbury website is a rather tasty looking recipe … Continue reading…

The New Google Update for Pop-ups: Is Your Site Ready?

On the 10th January, the ever-evolving Google search algorithm will change. The big change in a nutshell? Google will now punish sites that use intrusive pop-ups or ‘interstitials’ on their mobile websites by lowering their search ranking. Do take note, that this is only affecting mobile sites. So, you won’t need to make any updates to … Continue reading…

How to Up Order Values with ‘Stocking Filler’ Product Recommendations

With the Christmas shopping season in full flow, it’s worth considering some new ways to boost sales and order values. This Christmas, a new Bunting feature is available – ‘stocking filler’ recommendations that can be filtered by price, allowing you to promote smaller, lower priced items. Stocking fillers are often bought impulsively in-store, and these … Continue reading…