Tag: ecommerce

The Essential Personalization Techniques to Retain Your Best Customers

Marketing budgets often focus on acquisition – driving new traffic, and then getting new customers. But do you really know the future value of your current customers? Gartner statistics show that 80% of your future revenue will come from 20% of your existing customers. Retention marketing, conversely, means focusing on making your current customers happy, … Continue reading…

6 Tactics to Create Urgency and Win More Customers

Urgency. It’s one of the oldest tricks in the book – and it’s arguably never been more useful in eCommerce. Shoppers are faced with more choice online than ever before. With multiple websites selling similar items, choice paralysis has never been a greater threat. With this in mind, merchants need to employ conversion raising tactics … Continue reading…

Getting Started With Personalization: 5 Tests to Try for a Quick Conversion Lift.

Getting started with personalization can be daunting, with seemingly endless tests to try for that all important conversion uplift. Getting to grips with the machine learning technology required to implement personalization can also feel like an intimidating task. But it shouldn’t. Firstly, it’s important to establish your goals. What do you want to achieve with personalization? Is … Continue reading…

How to Win eCommerce Conversions With Personalized Content Marketing

Last Friday was National Chocolate Cake day (apparently). I mention this for no other reason than it reminded me of a great piece of e-commerce content marketing by the much-loved chocolate brand, Cadbury. Cadbury isn’t a brand usually associated with baking. But, a central feature of the Cadbury website is a rather tasty looking recipe … Continue reading…

The New Google Update for Pop-ups: Is Your Site Ready?

On the 10th January, the ever-evolving Google search algorithm will change. The big change in a nutshell? Google will now punish sites that use intrusive pop-ups or ‘interstitials’ on their mobile websites by lowering their search ranking. Do take note, that this is only affecting mobile sites. So, you won’t need to make any updates to … Continue reading…

How to Up Order Values with ‘Stocking Filler’ Product Recommendations

With the Christmas shopping season in full flow, it’s worth considering some new ways to boost sales and order values. This Christmas, a new Bunting feature is available – ‘stocking filler’ recommendations that can be filtered by price, allowing you to promote smaller, lower priced items. Stocking fillers are often bought impulsively in-store, and these … Continue reading…

What Did We Learn From the eCommerce Expo This Year?

Last week, the Bunting team traded sunny Manchester for drizzly London, but all for a good reason: the eCommerce Expo. We spent 2 days at the Olympia speaking to a wide range of e-commerce professionals, demoing our tool and hearing inspiring talks covering all aspects of e-commerce. It was the first time the expo was co-located with … Continue reading…

Bunting Pairs with Shopware!

We’re excited to announce a new partnership with an innovative eCommerce platform at the forefront of the industry: Shopware! Shopware create beautiful, responsive eCommerce solutions, trusted by over 54,000 online stores globally. At the heart of Shopware’s ethos is what they call emotional shopping: creating beautiful, vibrant shopping experiences that produce a dramatic effect on … Continue reading…

Why Should You Go to the Ecommerce Expo This Month?

There is one event this year that will be entirely dedicated to the breadth of e-commerce. That event is the eCommerce Expo. On the 28th and 29th of September, thousands of B2C and B2B professionals will meet together at Olympia, London to share, learn, inspire and discuss all things e-commerce. We’ll be there, and we want … Continue reading…