Tag: influencer marketing

Micro-influencers: 4 Reasons You Need Them In Your Marketing Strategy

You might not immediately consider micro-influencers when you embark on your first influencer marketing campaign. They have smaller audiences – typically in the region of 10,000 or fewer followers – when compared to more well known influencers. You’ve likely never heard of most of them, but if you look a little closer, you’ll see that … Continue reading…

Influencer Strategy: 5 tips to create a successful marketing campaign

Influencer marketing has exploded. No longer do brands reach out exclusively to celebrities for endorsements. Now, they look to influencers: bloggers, thought leaders, and social media stars who have built their following through their carefully curated content. Influencers are masters of their personal brand. They know their audience, and connect with them by delivering value. … Continue reading…