Tag: marketing

Micro-influencers: 4 Reasons You Need Them In Your Marketing Strategy

You might not immediately consider micro-influencers when you embark on your first influencer marketing campaign. They have smaller audiences – typically in the region of 10,000 or fewer followers – when compared to more well known influencers. You’ve likely never heard of most of them, but if you look a little closer, you’ll see that … Continue reading…

How to create urgency messaging like Booking.com

We have all been influenced by urgency messaging at some point in our lives. Ever purchased that dress you somehow convinced yourself you needed as there was free next day delivery for one hour only? Booked a swanky hotel because it was 15% off the standard rate and only 1 room left? Yes, we thought … Continue reading…

GDPR and Bunting: What You Need to Know

25th May 2018 will no doubt be marked in the diaries of many a marketer. It’s the date that General Data Protection Regulation (GDPR) comes into force, and all companies using EU citizens’ data need to comply. The new law regulates how businesses collect, use and protect the personal data of consumers, and hefty fines … Continue reading…

The Essential Personalization Techniques to Retain Your Best Customers

Marketing budgets often focus on acquisition – driving new traffic, and then getting new customers. But do you really know the future value of your current customers? Gartner statistics show that 80% of your future revenue will come from 20% of your existing customers. Retention marketing, conversely, means focusing on making your current customers happy, … Continue reading…

How to Win eCommerce Conversions With Personalized Content Marketing

Last Friday was National Chocolate Cake day (apparently). I mention this for no other reason than it reminded me of a great piece of e-commerce content marketing by the much-loved chocolate brand, Cadbury. Cadbury isn’t a brand usually associated with baking. But, a central feature of the Cadbury website is a rather tasty looking recipe … Continue reading…

The New Google Update for Pop-ups: Is Your Site Ready?

On the 10th January, the ever-evolving Google search algorithm will change. The big change in a nutshell? Google will now punish sites that use intrusive pop-ups or ‘interstitials’ on their mobile websites by lowering their search ranking. Do take note, that this is only affecting mobile sites. So, you won’t need to make any updates to … Continue reading…

How to Up Order Values with ‘Stocking Filler’ Product Recommendations

With the Christmas shopping season in full flow, it’s worth considering some new ways to boost sales and order values. This Christmas, a new Bunting feature is available – ‘stocking filler’ recommendations that can be filtered by price, allowing you to promote smaller, lower priced items. Stocking fillers are often bought impulsively in-store, and these … Continue reading…

How Your Online Store Should Prepare for the Black Friday Five-day

When it comes to profits, Black Friday is every retailer’s favourite American export. As manic as it may be, it is an amazing opportunity to drive sales, and capture new customers. This year will be no exception. The big difference this year, however, is it’s predicted to be an overwhelmingly online event that will take place … Continue reading…

Ecommerce Optimisation: What you really need to consider for Q3

So we’ve made it half-way through the year which, to ecommerce folk, means we’ve reached Q3 of 2016. We’ve seen a lot and learned a lot this year, with surprises along the way.  So, given what’s happened so far, what should you be considering for the next quarter? 1. It’s time to get video savvy … Continue reading…