Tag: website personalization

The Essential Personalization Techniques to Retain Your Best Customers

Marketing budgets often focus on acquisition – driving new traffic, and then getting new customers. But do you really know the future value of your current customers? Gartner statistics show that 80% of your future revenue will come from 20% of your existing customers. Retention marketing, conversely, means focusing on making your current customers happy, … Continue reading…

Getting Started With Personalization: 5 Tests to Try for a Quick Conversion Lift.

Getting started with personalization can be daunting, with seemingly endless tests to try for that all important conversion uplift. Getting to grips with the machine learning technology required to implement personalization can also feel like an intimidating task. But it shouldn’t. Firstly, it’s important to establish your goals. What do you want to achieve with personalization? Is … Continue reading…

4 Creative Ways To Drive Sales With Product Recommendations

Product recommendations are nothing new. Huge numbers of ecommerce stores are using them somewhere on their site, and rightly so. When used well, recommendations raise conversions and order values, improve bounce rates and result in happier, more engaged customers. Just ask Amazon – almost a third of its revenue comes from product recommendations. However, many stores limit their use to upsells … Continue reading…

18 Practical Ideas for Ecommerce Personalization

A common question for users experimenting with ecommerce personalisation is this: What personalisation should I use on my site? Personalisation is limited only by the imagination, however, it always helps to get hold of some some tried and tested ideas to play with. It’s important to note, however, that what works for one website won’t … Continue reading…

How to Use Website Personalization for a Killer Homepage

First impressions count. And when does this matter most? When a visitor lands on your website’s homepage. It’s the shop window of your store. A place where visitors’ eyes will browse quickly, and decisions to stay (or go) will be made within seconds. So, making the most of this space is, quite simply, essential to the success of your … Continue reading…

Maximising Your Customers – an Ecommerce Seminar with Bunting and I-COM

Maximising Your Customers I-COM and Bunting are pleased to invite you to a free breakfast seminar in Manchester on the 29th of June. With online marketing continually changing, being at the forefront of technology is pivotal to business growth. In this seminar you will gain insights into how personalisation can make a great impact on … Continue reading…

5 ways to step up your personalization efforts this year

It’s going to be a big year for eCommerce Personalization. 91% of digital marketers are prioritising it over the next 12 months. And let’s not forget consumers – a shopping experience tailored to their interests is fast becoming an expectation. Despite this, many marketers and business owners feel their personalisation efforts are still inadequate. So, to kick … Continue reading…

Why Website Personalization Matters

Why Website Personalization Matters Why does website personalization matter? There can be a striking difference between the cold and impersonal world of online retailing and visiting your friendly neighbourhood shop. If you visit a local shop regularly, the retailer will get to know you, they will greet you when you enter the store and, most … Continue reading…