10 Black Friday Marketing Tips: What You Need to Know This Year
Somehow, it’s November. The days are colder and the high street Christmas lights are already twinkling to mark the start of the holiday season. Yep, Black Friday and Cyber Monday are a matter of weeks away, and if you’re not already busily preparing your marketing efforts then you really should start. This year’s events promise […]
By: Bunting 7th November 2018 Tags: black friday, black friday marketing, cyber monday, digital marketing, marketing, marketing strategy
How Social Media and Influencer Marketing Has Transformed Fashion Ecommerce
Imagine what the modern fashion industry would look like without the aid of social media, ecommerce and influencer marketing… As little as 10 years ago the fashion world was an exclusive industry, controlled by a small number of gatekeepers at the top. Creative directors would produce the trends and magazine editors would convey them to […]
By: Daniel Farman 24th October 2018 Tags: digital marketing, ecommerce, influencer marketing, shopcast
4 Essential Tips For Influencer Marketing On A Budget
Influencer marketing is one of the most powerful techniques to reach your target market today. Social media influencers are experts of their industry, they hold a trusted relationship with their following, they boost brand awareness through creative thinking, and generate increased sales and web traffic. Sounds pretty good, right? Of course it does, but with […]
By: Daniel Farman 5th October 2018 Tags: digital marketing, influencer marketing, micro-influencers, shopcast
Micro-influencers: 4 Reasons You Need Them In Your Marketing Strategy
You might not immediately consider micro-influencers when you embark on your first influencer marketing campaign. They have smaller audiences – typically in the region of 10,000 or fewer followers – when compared to more well known influencers. You’ve likely never heard of most of them, but if you look a little closer, you’ll see that […]
By: Bunting 15th August 2018 Tags: digital marketing, influencer marketing, influencer strategy, marketing, micro-influencersWebsite Personalization: Why Marketers Can’t Afford To Ignore It [infographic]
By: Bunting 14th August 2018
Influencer Strategy: 5 tips to create a successful marketing campaign
Influencer marketing has exploded. No longer do brands reach out exclusively to celebrities for endorsements. Now, they look to influencers: bloggers, thought leaders, and social media stars who have built their following through their carefully curated content. Influencers are masters of their personal brand. They know their audience, and connect with them by delivering value. […]
By: Bunting 8th August 2018 Tags: ecommerce, influencer marketing, influencer strategy, influencer tips, marketing strategy
5 tips to securing investment for your startup
Had a groundbreaking idea, but lacking the funds to get it off the ground? This is a struggle that so many entrepreneurs face on a daily basis. Steve Tucker, CEO of Bunting, faced similar struggles himself, but since then, Bunting has secured funding from some of the best investors in Silicon Valley. So here […]
By: Charlotte Halkyard 28th June 2018
How to create urgency messaging like Booking.com
We have all been influenced by urgency messaging at some point in our lives. Ever purchased that dress you somehow convinced yourself you needed as there was free next day delivery for one hour only? Booked a swanky hotel because it was 15% off the standard rate and only 1 room left? Yes, we thought […]
By: Charlotte Halkyard 20th June 2018 Tags: digital marketing, ecommerce, ecommerce personalization, marketing, product recommendations, urgency messaging, website personalisation, website personalization
How to increase sales with personalization
The benefits of website personalization are huge, so here are a few of our top tips on how you can increase sales with personalization. A 2017 report by EConsultancy states 62% of companies are undertaking some form of personalisation in their marketing activity, and 44% personalize through their websites. Product recommendations are nothing new. The […]
By: Charlotte Halkyard 18th June 2018 Tags: ecommerce, ecommerce personalization, increase sales, product recommendations, urgency messaging, website personalisation, website personalization
Email Personalization, Abandoned Carts and GDPR
There have been numerous scare stories about the impending death of email marketing once GDPR kicks in later this month on May 25th. As you’ll know, you will be legally obligated to acquire consent (from existing customers, and new) in order to send your email marketing communications. This will no doubt see your email list […]
By: Bunting 11th May 2018 Tags: email, GDPR