Why Live Video Shopping is the Future of Ecommerce
Live video shopping is set to explode. And it’s little wonder: live streaming is everywhere. Whether it’s watching fellow gamers in action on Twitch or watching a live news update on Twitter, live broadcasts are something we’re increasingly looking to for our entertainment fix. And savvy marketers know that the next area set to go […]
By: Bunting 16th January 2019
3 Influencer Marketing Mistakes You Really Want To Avoid
Over recent years, influencer marketing has evolved to become an essential tool in every marketer’s arsenal. The principle is simple. Popular online personalities are selected because of their ability to appeal to people’s taste and preferences. If an individuals holds a following that matches your target demographic, it only makes sense to tap into this […]
By: Daniel Farman 10th January 2019 Tags: ecommerce, influencer fraud, influencer marketing, Live Shopping, marketing
6 Influencer Marketing Platforms You Need For Your Next Campaign
In the height of popularity, influencer marketing continues to adapt and innovate the marketing campaigns of today. As a proven method of spreading brand awareness, driving website traffic and increasing sales conversion – it is easy to get lost in the execution of an effective influencer marketing campaign. Brands have previously found themselves in hot […]
By: Daniel Farman 6th December 2018 Tags: digital marketing, ecommerce, influencer marketing, marketing, Social Media
Customer Retention: How To Bring Back Ecommerce Christmas Shoppers
With that time of the year quickly approaching, I imagine your brand is doing everything in its power to weather the snowstorm of customers that the Christmas season brings. In an attempt to avoid the ruckus of the high street, more people than ever are turning to ecommerce sites. In fact, it has been reported […]
By: Daniel Farman 27th November 2018 Tags: Big Data, ecommerce, influencer marketing, personalisation, Social Media
5 Awesome Influencer Marketing Campaigns You Should Learn From
Marketers are stretching the boundaries of social media to new lengths with influencer marketing. In saturated industries, brands are fighting to separate themselves from the crowd. As the consumer expectation for this increases, marketing campaigns are pushing innovation in the industry. So, how do you increase awareness and aim content at your target market? Marketers […]
By: Daniel Farman 21st November 2018 Tags: ecommerce, influencer marketing, marketing, marketing strategy, Social Media
The 10 Best Influencer Marketing Agencies To Watch
If you ask any marketer about the fresh ides they have in mind for next year’s strategy, there is a pretty healthy chance that influencer marketing will be involved. In the past few years, we have all become aware of the measurable benefits that influencer marketing brings; increased website traffic, trust building through association, expansive […]
By: Daniel Farman 20th November 2018 Tags: ecommerce, influencer marketing, marketing, Social Media
10 Black Friday Marketing Tips: What You Need to Know This Year
Somehow, it’s November. The days are colder and the high street Christmas lights are already twinkling to mark the start of the holiday season. Yep, Black Friday and Cyber Monday are a matter of weeks away, and if you’re not already busily preparing your marketing efforts then you really should start. This year’s events promise […]
By: Bunting 7th November 2018 Tags: black friday, black friday marketing, cyber monday, digital marketing, marketing, marketing strategy
How Social Media and Influencer Marketing Has Transformed Fashion Ecommerce
Imagine what the modern fashion industry would look like without the aid of social media, ecommerce and influencer marketing… As little as 10 years ago the fashion world was an exclusive industry, controlled by a small number of gatekeepers at the top. Creative directors would produce the trends and magazine editors would convey them to […]
By: Daniel Farman 24th October 2018 Tags: digital marketing, ecommerce, influencer marketing, shopcast
4 Essential Tips For Influencer Marketing On A Budget
Influencer marketing is one of the most powerful techniques to reach your target market today. Social media influencers are experts of their industry, they hold a trusted relationship with their following, they boost brand awareness through creative thinking, and generate increased sales and web traffic. Sounds pretty good, right? Of course it does, but with […]
By: Daniel Farman 5th October 2018 Tags: digital marketing, influencer marketing, micro-influencers, shopcast
Micro-influencers: 4 Reasons You Need Them In Your Marketing Strategy
You might not immediately consider micro-influencers when you embark on your first influencer marketing campaign. They have smaller audiences – typically in the region of 10,000 or fewer followers – when compared to more well known influencers. You’ve likely never heard of most of them, but if you look a little closer, you’ll see that […]
By: Bunting 15th August 2018 Tags: digital marketing, influencer marketing, influencer strategy, marketing, micro-influencers