Why Are Ecommerce Customers Demanding Live Shopping Video Streams?
With continuous growth in ecommerce, consumers are demanding more innovative ways to view, interact and purchase products. With a huge boost from social media platforms (specifically YouTube), individuals have become accustomed to interacting with video as a way of obtaining and understand information. Many ecommerce brands are riding the waves of this trend, using Live […]
By: Daniel Farman 8th February 2019 Tags: ecommerce, influencer marketing, Live Shopping, marketing, shopcast, video streaming
Ecommerce Marketing: 6 Things That Will Rock The Industry This Year
Ecommerce is one of the most rapid growing industries of today. If we look back at 2018, an approximated $2.8 trillion was generated in yearly sales. With a prediction that this number will exceed $4.5 trillion by 2021, there doesn’t seem to be many signs of it slowing down. Innovation continues to exceed expectations about what ecommerce can achieve. […]
By: Daniel Farman 1st February 2019 Tags: ecommerce, influencer marketing, Live Shopping, marketing, personalisation, Social Media
7 Reasons Why You Should Be Using Live Shopping
Continuous advances in technology have penetrated the way that people go about their everyday lives. This evolution has had a huge influence on our shopping habits. Consumerism has reached an all-time high, with more opportunity for individuals to express themselves than ever before. As a result, the consumer is demanding more value. If people are […]
By: Daniel Farman 25th January 2019 Tags: digital marketing, ecommerce, influencer marketing, Live Shopping, marketing
Why Live Video Shopping is the Future of Ecommerce
Live video shopping is set to explode. And it’s little wonder: live streaming is everywhere. Whether it’s watching fellow gamers in action on Twitch or watching a live news update on Twitter, live broadcasts are something we’re increasingly looking to for our entertainment fix. And savvy marketers know that the next area set to go […]
By: Bunting 16th January 2019
3 Influencer Marketing Mistakes You Really Want To Avoid
Over recent years, influencer marketing has evolved to become an essential tool in every marketer’s arsenal. The principle is simple. Popular online personalities are selected because of their ability to appeal to people’s taste and preferences. If an individuals holds a following that matches your target demographic, it only makes sense to tap into this […]
By: Daniel Farman 10th January 2019 Tags: ecommerce, influencer fraud, influencer marketing, Live Shopping, marketing
6 Influencer Marketing Platforms You Need For Your Next Campaign
In the height of popularity, influencer marketing continues to adapt and innovate the marketing campaigns of today. As a proven method of spreading brand awareness, driving website traffic and increasing sales conversion – it is easy to get lost in the execution of an effective influencer marketing campaign. Brands have previously found themselves in hot […]
By: Daniel Farman 6th December 2018 Tags: digital marketing, ecommerce, influencer marketing, marketing, Social Media
Customer Retention: How To Bring Back Ecommerce Christmas Shoppers
With that time of the year quickly approaching, I imagine your brand is doing everything in its power to weather the snowstorm of customers that the Christmas season brings. In an attempt to avoid the ruckus of the high street, more people than ever are turning to ecommerce sites. In fact, it has been reported […]
By: Daniel Farman 27th November 2018 Tags: Big Data, ecommerce, influencer marketing, personalisation, Social Media
5 Awesome Influencer Marketing Campaigns You Should Learn From
Marketers are stretching the boundaries of social media to new lengths with influencer marketing. In saturated industries, brands are fighting to separate themselves from the crowd. As the consumer expectation for this increases, marketing campaigns are pushing innovation in the industry. So, how do you increase awareness and aim content at your target market? Marketers […]
By: Daniel Farman 21st November 2018 Tags: ecommerce, influencer marketing, marketing, marketing strategy, Social Media
The 10 Best Influencer Marketing Agencies To Watch
If you ask any marketer about the fresh ides they have in mind for next year’s strategy, there is a pretty healthy chance that influencer marketing will be involved. In the past few years, we have all become aware of the measurable benefits that influencer marketing brings; increased website traffic, trust building through association, expansive […]
By: Daniel Farman 20th November 2018 Tags: ecommerce, influencer marketing, marketing, Social Media
10 Black Friday Marketing Tips: What You Need to Know This Year
Somehow, it’s November. The days are colder and the high street Christmas lights are already twinkling to mark the start of the holiday season. Yep, Black Friday and Cyber Monday are a matter of weeks away, and if you’re not already busily preparing your marketing efforts then you really should start. This year’s events promise […]
By: Bunting 7th November 2018 Tags: black friday, black friday marketing, cyber monday, digital marketing, marketing, marketing strategy