Conversion Optimisation Expert

Expert Interview: How to Optimise for Ecommerce Conversions

I sat down with Ben Smith, personalisation consultant from Bunting to discuss how brands can properly implement ecommerce conversion optimisation tactics in order to drive traffic and convert more sales. What does a typical day look like in your role? Hi I’m Ben, and my role is a personalisation consultant. That means that day-to-day I’m […]

By: Daniel Farman 6th March 2019 Tags: , , , , ,

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Why Are Ecommerce Customers Demanding Live Shopping Video Streams?

With continuous growth in ecommerce, consumers are demanding more innovative ways to view, interact and purchase products. With a huge boost from social media platforms (specifically YouTube), individuals have become accustomed to interacting with video as a way of obtaining and understand information. Many ecommerce brands are riding the waves of this trend, using Live […]

By: Daniel Farman 8th February 2019 Tags: , , , , ,

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Ecommerce Marketing: 6 Things That Will Rock The Industry This Year

Ecommerce is one of the most rapid growing industries of today. If we look back at 2018, an approximated $2.8 trillion was generated in yearly sales. With a prediction that this number will exceed $4.5 trillion by 2021, there doesn’t seem to be many signs of it slowing down. Innovation continues to exceed expectations about what ecommerce can achieve. […]

By: Daniel Farman 1st February 2019 Tags: , , , , ,

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3 Influencer Marketing Mistakes You Really Want To Avoid

Over recent years, influencer marketing has evolved to become an essential tool in every marketer’s arsenal. The principle is simple. Popular online personalities are selected because of their ability to appeal to people’s taste and preferences. If an individuals holds a following that matches your target demographic, it only makes sense to tap into this […]

By: Daniel Farman 10th January 2019 Tags: , , , ,

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Customer Retention: How To Bring Back Ecommerce Christmas Shoppers

With that time of the year quickly approaching, I imagine your brand is doing everything in its power to weather the snowstorm of customers that the Christmas season brings. In an attempt to avoid the ruckus of the high street, more people than ever are turning to ecommerce sites. In fact, it has been reported […]

By: Daniel Farman 27th November 2018 Tags: , , , ,

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10 Best Influencer Marketing Agencies To Watch

If you ask any marketer about the fresh ides they have in mind for next year’s strategy, there is a pretty healthy chance that influencer marketing will be involved. In the past few years, we have all become aware of the measurable benefits that influencer marketing brings; increased website traffic, trust building through association, expansive […]

By: Daniel Farman 20th November 2018 Tags: , , ,

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Social Media Influencers

Has the Social Media Influencer Impacted Fashion Ecommerce?

Imagine what the modern fashion industry would look like without the aid of ecommerce and social media influencer marketing… As little as 10 years ago the fashion world was an exclusive industry, controlled by a small number of gatekeepers at the top. Creative directors would produce the trends and magazine editors would convey them to […]

By: Daniel Farman 24th October 2018 Tags: , , ,

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5 tips to securing investment for your startup

  Had a groundbreaking idea, but lacking the funds to get it off the ground? This is a struggle that so many entrepreneurs face on a daily basis. Steve Tucker, CEO of Bunting, faced similar struggles himself, but since then, Bunting has secured funding from some of the best investors in Silicon Valley. So here […]

By: Charlotte Halkyard 28th June 2018

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How to create urgency messaging like Booking.com

We have all been influenced by urgency messaging at some point in our lives. Ever purchased that dress you somehow convinced yourself you needed as there was free next day delivery for one hour only? Booked a swanky hotel because it was 15% off the standard rate and only 1 room left? Yes, we thought […]

By: Charlotte Halkyard 20th June 2018 Tags: , , , , , , ,

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How to increase sales with personalization

The benefits of website personalization are huge, so here are a few of our top tips on how you can increase sales with personalization. A 2017 report by EConsultancy states 62% of companies are undertaking some form of personalisation in their marketing activity, and 44% personalize through their websites. Product recommendations are nothing new. The […]

By: Charlotte Halkyard 18th June 2018 Tags: , , , , , ,

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