Customer Retention: How To Bring Back Ecommerce Christmas Shoppers

With that time of the year quickly approaching, I imagine your brand is doing everything in its power to weather the snowstorm of customers that the Christmas season brings. In an attempt to avoid the ruckus of the high street, more people than ever are turning to ecommerce sites. In fact, it has been reported […]

By: Daniel Farman 27th November 2018 Tags: , , , ,

Read More


How to create urgency messaging like Booking.com

We have all been influenced by urgency messaging at some point in our lives. Ever purchased that dress you somehow convinced yourself you needed as there was free next day delivery for one hour only? Booked a swanky hotel because it was 15% off the standard rate and only 1 room left? Yes, we thought […]

By: Charlotte Halkyard 20th June 2018 Tags: , , , , , , ,

Read More


Email Personalization, Abandoned Carts and GDPR

There have been numerous scare stories about the impending death of email marketing once GDPR kicks in later this month on May 25th. As you’ll know, you will be legally obligated to acquire consent (from existing customers, and new) in order to send your email marketing communications. This will no doubt see your email list […]

By: Bunting 11th May 2018 Tags: ,

Read More


How to create the perfect abandoned cart email

As any ecommerce merchant knows, abandoned carts are the most frustrating and ongoing source of lost revenue. A well cited statistic from Baymard Institute shows an average abandoned cart rate of a huge 68.53%. The most frustrating part of this is that even when you have done all in your powers to completely optimize your […]

By: Bunting 29th April 2016 Tags: , , ,

Read More


Email isn’t dead … but if you don’t personalize, it will be

Email marketing has been getting some hard press as of late. Some of this is understandable – emails are becoming increasingly easier to ignore, and, with emerging channels competing for consumers’ attentions, many argue that email is a dying medium. But the facts remain: email is still one of the biggest traffic drivers, it is 40 […]

By: Bunting 3rd March 2016

Read More