Email Personalization, Abandoned Carts and GDPR

There have been numerous scare stories about the impending death of email marketing once GDPR kicks in later this month on May 25th. As you’ll know, you will be legally obligated to acquire consent (from existing customers, and new) in order to send your email marketing communications. This will no doubt see your email list […]

By: Bunting 11th May 2018 Tags: ,

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GDPR and Bunting: What You Need to Know

25th May 2018 will no doubt be marked in the diaries of many a marketer. It’s the date that General Data Protection Regulation (GDPR) comes into force, and all companies using EU citizens’ data need to comply. The new law regulates how businesses collect, use and protect the personal data of consumers, and hefty fines […]

By: Bunting 9th February 2018 Tags: ,

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