The New Google Update for Pop-ups: Is Your Site Ready?

On the 10th January, the ever-evolving Google search algorithm will change.

The big change in a nutshell? Google will now punish sites that use intrusive pop-ups or ‘interstitials’ on their mobile websites by lowering their search ranking.

Do take note, that this is only affecting mobile sites. So, you won’t need to make any updates to your desktop site.

Also, the update isn’t something to be too worried about. Google launched an update last year that gave preference in its search results to “mobile friendly sites”. This update is a natural extension of this, and one that isn’t difficult to work with.

The tricky part is determining what is meant, exactly, by an intrusive pop-up. Let’s summarise what you can and can’t do when it comes to pop-ups.

These pop-ups are not OK:

–  A pop up that covers the main content of the page.

–  Pop ups that are difficult to dismiss (can you clearly see the cross?).

–  Using a pop-up that is similar to the style of the above-the-fold part of the page.

These pop-ups are OK:

– Pop-ups and banners that, in Google’s words, use a “reasonable amount of screen space”, and that can be dismissed easily. If in doubt, the app install banners provided by Chrome and Safari are safe to use and meet the new guidelines.

– Pop-ups that notify visitors of some kind of legal requirement. For example, cookie regulations or age verification. These should be at the top of the screen and not obscure the entire page.

Here’s a handy image from Google that illustrates acceptable pop-ups:

google-pop-up-guidelines

What about Bunting’s pop-ups?

Using pop-ups is a key part of our tool, and we all know how engaging pop-ups can be when used to personalise the customer experience.

Our advice is this:

When creating pop-up content, to play it completely safe, you can disable pop-ups for mobile devices. To do this, when you’re in visitor targeting, select ‘device used is equal to computer’. This will prevent mobile devices seeing the pop-up.

targeting-tool-equal-to-computer

A great alternative to pop-ups is displaying Bunting’s message bars on mobile. These can present a personalised message to users at the top or bottom of screen. They’re definitely not intrusive, and easily dismissable – keeping your customers, and Google, happy!

All in all, the new update is nothing to lose sleep over. By following our tips above, your site should be fine. And for our users, make sure you log in to your Bunting account to make any required changes!

By: Bunting 2nd January 2017 Tags: , , , ,

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Mobile is Taking Over. Here’s What You Should Be Doing.


It’s official. Mobile is taking over eCommerce.

Smartphones were previously considered to be a platform for browsing or researching products. However when it came to actually buying, that was left to the realm of desktop.

Not anymore. In the UK, 48.9% of eCommerce purchases now take place on mobile; a significant rise from the 43% of transactions in 2015. (Source: Criteo)

Over-all, a huge two-thirds of eCommerce traffic is now from mobile.

And interestingly, it is smartphone transactions that have increased, while tablet transactions are decreasing.

So what should eCommerce vendors be taking away from this?

The answer is: a lot. More than ever it’s time to review your mCommerce strategy. Here are a few things to consider this year.

1.Get analytical about mobile

This is a good time to look at your analytics account and see how your phone and tablet users are engaging with your site. Are visitors converting? Are these users dropping off at any point during your conversion funnel? Do certain mobile pages have a high bounce rate?

The answers to these questions will give you a clear idea as to whether any work needs to be done.

2. Usability

It’s also highly worthwhile doing some usability tests to see how people interact with your site via smartphone. Can they find the items they want? Are there minimal ‘taps’ (these users like continuous scroll)? Are call-to-actions clear? Does the site instill trust and can users easily find the information they need?

It’s also worth noting that mCommerce is deemed less trustworthy than desktop. It is important that users can find any trust-building information such as your returns policy and contact details via mobile.

3. Mobile check-out

If you notice a low conversion rate on your mobile site, it may well be that your check-out is putting off potential buyers.

It is crucial that mobile check-outs are fast-loading, clear and simple. Use a trusted and reliable payment provider, and make sure you test the usability of the check-out process.

4. Are you employing personalisation on mobile, too?

Are your mobile users seeing personalised recommendations, and benefiting from the same level of personalisation as your desktop users?

If not, you’ll be seriously missing out on mobile conversions. Make sure your visitors are enjoying a personalised shopping experience – regardless of which device they’re using. Bunting‘s personalisation tool works seamlessly for mobile.

mCommerce is here to stay.

If you’re not already prioritising mobile then your potential customers are probably going elsewhere. mCommerce transactions are rising year on year, so it’s safe to say it is here to stay.

Remember to optimise and personalise your mobile store, and test everything!

By: Bunting 26th May 2016 Tags: ,

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