How to increase sales with personalization

The benefits of website personalization are huge, so here are a few of our top tips on how you can increase sales with personalization. A 2017 report by EConsultancy states 62% of companies are undertaking some form of personalisation in their marketing activity, and 44% personalize through their websites. Product recommendations are nothing new. The […]

By: Charlotte Halkyard 18th June 2018 Tags: , , , , , ,

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Getting Started With Personalization: 5 Tests to Try for a Quick Conversion Lift.

Getting started with personalization can be daunting, with seemingly endless tests to try for that all important conversion uplift. Getting to grips with the machine learning technology required to implement personalization can also feel like an intimidating task. But it shouldn’t. Firstly, it’s important to establish your goals. What do you want to achieve with personalization? Is […]

By: Bunting 24th February 2017 Tags: , , , ,

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How to Up Order Values with ‘Stocking Filler’ Product Recommendations

With the Christmas shopping season in full flow, it’s worth considering some new ways to boost sales and order values. This Christmas, a new Bunting feature is available – ‘stocking filler’ recommendations that can be filtered by price, allowing you to promote smaller, lower priced items. Stocking fillers are often bought impulsively in-store, and these […]

By: Bunting 2nd December 2016 Tags: , ,

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4 Creative Ways To Drive Sales With Product Recommendations

Product recommendations are nothing new. Huge numbers of ecommerce stores are using them somewhere on their site, and rightly so. When used well, recommendations raise conversions and order values, improve bounce rates and result in happier, more engaged customers. Just ask Amazon – almost a third of its revenue comes from product recommendations. However, many stores limit their use to upsells […]

By: Bunting 12th August 2016 Tags: , ,

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How to Use Website Personalization for a Killer Homepage

First impressions count. And when does this matter most? When a visitor lands on your website’s homepage. It’s the shop window of your store. A place where visitors’ eyes will browse quickly, and decisions to stay (or go) will be made within seconds. So, making the most of this space is, quite simply, essential to the success of your […]

By: Bunting 20th May 2016 Tags: , , ,

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A Bunting Product Recommendations Software Case Study

See how Australia’s top lingerie retailer increased AOV by 9.6% with product recommendations Personalised product recommendations have an undeniable impact on shoppers’ buying behaviour. One only has to look to personalisation pioneers, Amazon, who can attribute a third of their revenue to recommendations. This week we’ll look at how one of Bunting’s great clients, Bras N Things, used recommendations to raise their average […]

By: Bunting 25th January 2016 Tags: ,

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Website Personalization

Why Website Personalization Matters

Why Website Personalization Matters Why does website personalization matter? There can be a striking difference between the cold and impersonal world of online retailing and visiting your friendly neighbourhood shop. If you visit a local shop regularly, the retailer will get to know you, they will greet you when you enter the store and, most […]

By: Ben Prince 14th December 2015 Tags: , ,

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Product recommendations: the 3 biggest mistakes you cannot afford to make

There is a reason why 70% of Amazon’s website is made up of product recommendations. When done well, they can massively increase AOV (average order values) and site-wide conversion rates. However, when implemented badly, they can actually harm your bottom line. In this post, I’ll run through the 3 most common mistakes that many sites are currently […]

By: Bunting 12th August 2015

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