website personalization

7 Essential Ecommerce Website Personalization Statistics; 2019

2 Minute Read

If you’re still toying with the idea of implementing website personalization tactics, consider this list before moving any further.

Implementing eCommerce website personalization tactics involves sending individually targeted messages, recommendations, offers and discounts to your website visitors… all based on their shopping history.

If done properly, a good website personalization strategy is the ideal way to boost conversion rates, increase your customer loyalty and develop a deeper understanding of your visitors’ purchase journey.

website personalisation

Some prime examples of website personalization tactics include:

Creating a customised experience for your visitors is great because it makes them feel understood, valued and the overall experience is made easier.

If you run a campaign that is slick and subtle, introducing your website to a personalization tool can lead to higher order value, increased conversion rates and lots of data to make sense of it all.

website personalisation

At its most effective, website personalization has proven itself to be an essential tool in most marketers’ arsenals. Especially in the world of eCommerce. But still, there seems to be a little resistance in some parts of the industry.

Want a better understanding? Here are 7 important eCommerce website personalization statistics that you should know.


By the end of 2020, it’s predicted that a website’s user experience will take priority over price and product as the key differentiator of your brand within its industry.


If there’s still questions to be raised around the effectiveness of website personalization, it was reported that 74% of customers are frequently left frustrated at websites which do not offer personalized content.


In fact, customers respond well to personalization methods that continue after the individual has left your website. One study suggested that 80% of customers enjoy receiving emails from retailers which recommend products based on their previous searches.


Product recommendations play a large part in most eCommerce retailers personalization strategy. It’s been reported that Amazon’s product recommendation engine generates 35% of their overall revenue.


In addition to the above, visitors who engage with your product recommendations will typically lead to conversions that are 5.5 times higher than those who do not engage.


Studies have suggested that shoppers feel a loyalty towards a brand when they’re faced with personalization. Especially if we consider that 50% of customers are much more likely to become repeat customers when presented with personalization offers, discounts and recommendations.


Overall, 93% of businesses who implement a personalization tool into their eCommerce website will see an uplift in conversions.

Wrap up…

Ecommerce personalization has become a vital tool for the majority of successful brands.

Your customers will truly value from recommendations that suit their preferences, and reminders that they’ve left a shopping cart behind. Make sure to check out Bunting’s personalization tool, and get in touch if you have any questions.

For more essential eCommerce statistics, categorised by subject with references, you can download the full free report:

135 Essential Ecommerce Statistics – 2019 Edition


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