9 Free Online Video Marketing Software Tools for Ecommerce Success

4 Minute Read

Considering using online Video Marketing Software? Then you’ve already made a great decision.

In the busy land of online retail and social media, it’s more important than ever to draw the attention of your target market. Video marketing is a great way to boost brand awareness, increase conversion rates, build credibility and encourage social shares. So it’s no surprise that 87% of online marketers currently use video content as promotion.

Some great examples of online video marketing include:

  • Branded Video
  • Webinars
  • Vlogs
  • Product/Service Reviews
  • How-To Videos
  • Customer Testimonials
  • Branded Event Content

Simple methods can be very effective. A recent study found that viewers retained 95% of branded messages through video, compared to 10% when reading text.

The only real problem is that a lot of people find the task of creating an engaging and shareable video daunting. Along with that, the cost can often be an issue too.

This article will talk you through our top 8 online video marketing software and tools. As an added bonus, they’re all free!


online video marketing

LightMV is a free online video creator. Simply select a professionally designed template, add your photos and clips, then let the automated system take care of the rest. There is no need for any downloads or installations because this is a web-based tool. You will produce HD video that is compatible across all devices – perfect for creating quick and simple marketing videos to share on your socials.


online video marketing

Biteable is a free online video marketing platform that is great for producing explainer videos. Begin by choosing your style. You can browse hundreds of scenes to combine your own template or choose an existing professional design. Known for fantastic animations, Biteable also has a huge music library… or you can add your own music too. Simply add photos, videos or text and edit to your preference.


online video marketing

Shopcast is a free Live Streaming tool. Designed to be used by brand affiliates, in-house experts and influencers, this plug-in allows you to Live Stream video directly from the corner of your eCommerce website. Viewers can vote on products, interact with the presenter and be incentivised with time-sensitive discount codes. A great way to create urgency, drive traffic to your site and show off your product range. Check out the free version of Shopcast.


online video marketing

Vidzor is a full-service video publishing platform for marketers. This online video marketing software provides a powerful editor to create video with actionable results. Add clickable hotspots, video links and catch data through an interactive video ad campaign. Interactive video is a great way to capture your audiences full attention and gather measurable results.


online video marketing

Clipchamp is a free online video marketing tool that allows you to edit simple, clean-cut videos. Download-free, this editor will provide you with text overlays, drag and drop motion titles and a great range of video filters to choose from. They have a huge stock library of over 100K+ videos and audio assets available at your disposal. These guys made this tool to create video for your landing page, social media, customer testimonials, customer how-to’s and live-stream.

Design Wizard

online video marketing

Design Wizard is a great piece of video marketing software which allows you to create high-quality video content quickly. You can choose from thousands of easy-to-edit video templates to customise, then download and share with the world. By creating engaging video, you’ll have more opportunity to grow your brand and announce products and events. These guys website holds a full library of quality ads for you to look through.


online video marketing

Headliner is a video editor that specialises in audio captions. Captions are an important aspect of online video advertising, it’s a great way to catch peoples attention when scrolling. Simply add your video into Headliner and it will automatically transcribe the audio into video captions. You can also import articles and audio files and it will produce a visual with the data.


online video marketing

Animaker is an online video maker, designed to produce animated content. With a wide and varied animation library, you are free to choose from a collection of characters, properties, icons, charts and maps. You can also create presentation-style visuals with added text and speech. They provide 6 distinctive style:

  • 2D
  • Infographic
  • Handcraft
  • Whiteboard
  • 2.5D
  • Typography

Quik by GoPro

online video marketing

Quik was originally designed for editing the footage you capture on your GoPro. Now, anybody can use the iOS and Android app for editing and publishing film captured on your phone. Import your content, choose a relevant template and create your project. You can also import share links and publish your videos onto Instagram stories. Quik is a great way to produce simple marketing material for social media.


With such a large range of online video marketing software available on the market, it makes sense to try out a free tool as a starting point.

The emergence of online video is only getting greater. It doesn’t seem as if it will slow down anytime soon. Next time you’re on your phone, consider how much video you engage with on a daily basis. You’ll likely be surprised.

We think that Live Streamed video content is the future of video marketing. Check out the free version of Shopcast and get in touch if you have any questions.

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