Conversion Optimisation Expert

Expert Interview: How to Optimise for Ecommerce Conversions

I sat down with Ben Smith, personalisation consultant from Bunting to discuss how brands can properly implement ecommerce conversion optimisation tactics in order to drive traffic and convert more sales. What does a typical day look like in your role? Hi I’m Ben, and my role is a personalisation consultant. That means that day-to-day I’m […]

By: Daniel Farman 6th March 2019 Tags: , , , , ,

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How Rebellious Fashion Cleverly Used Cutting Edge Marketing To Become An Ecommerce Success

Rebellious Fashion are an ecommerce female fashion retailer that pride themselves with keeping on top of the latest trends, offering a wide range of items at an affordable price. In order to maintain and grow their online presence, Rebellious use Social Media, Influencer Marketing and Personalisation… along with a few other marketing methods that we’ll […]

By: Daniel Farman 25th February 2019 Tags: , , , , , , ,

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Why Are Ecommerce Customers Demanding Live Shopping Video Streams?

With continuous growth in ecommerce, consumers are demanding more innovative ways to view, interact and purchase products. With a huge boost from social media platforms (specifically YouTube), individuals have become accustomed to interacting with video as a way of obtaining and understand information. Many ecommerce brands are riding the waves of this trend, using Live […]

By: Daniel Farman 8th February 2019 Tags: , , , , ,

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Ecommerce Marketing: 6 Things That Will Rock The Industry This Year

Ecommerce is one of the most rapid growing industries of today. If we look back at 2018, an approximated $2.8 trillion was generated in yearly sales. With a prediction that this number will exceed $4.5 trillion by 2021, there doesn’t seem to be many signs of it slowing down. Innovation continues to exceed expectations about what ecommerce can achieve. […]

By: Daniel Farman 1st February 2019 Tags: , , , , ,

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influencer-live-shopping

7 Reasons Why You Need Live Shopping

Continuous advances in technology have penetrated the way that people go about their everyday lives. This evolution has had a huge influence on our shopping habits. Consumerism has reached an all-time high, with more opportunity for individuals to express themselves than ever before. As a result, the consumer is demanding more value. If people are […]

By: Daniel Farman 25th January 2019 Tags: , , , ,

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3 Influencer Marketing Mistakes You Really Want To Avoid

Over recent years, influencer marketing has evolved to become an essential tool in every marketer’s arsenal. The principle is simple. Popular online personalities are selected because of their ability to appeal to people’s taste and preferences. If an individuals holds a following that matches your target demographic, it only makes sense to tap into this […]

By: Daniel Farman 10th January 2019 Tags: , , , ,

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influencer marketing

6 Influencer Marketing Platforms You Need For Your Next Campaign

In the height of popularity, influencer marketing continues to adapt and innovate the marketing campaigns of today. As a proven method of spreading brand awareness, driving website traffic and increasing sales conversion – it is easy to get lost in the execution of an effective influencer marketing campaign. Brands have previously found themselves in hot […]

By: Daniel Farman 6th December 2018 Tags: , , , ,

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Customer Retention: How To Bring Back Ecommerce Christmas Shoppers

With that time of the year quickly approaching, I imagine your brand is doing everything in its power to weather the snowstorm of customers that the Christmas season brings. In an attempt to avoid the ruckus of the high street, more people than ever are turning to ecommerce sites. In fact, it has been reported […]

By: Daniel Farman 27th November 2018 Tags: , , , ,

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Influencer Marketing Campaign

5 Influencer Marketing Campaign Examples To Inspire You

Marketers are stretching the boundaries of social media to new lengths, giving heavy focus to their influencer marketing campaign. In saturated industries, brands are fighting to separate themselves from the crowd. As the consumer expectation increases, the right influencer marketing campaign will push innovation and awareness. So, how do you increase awareness and aim content […]

By: Daniel Farman 21st November 2018 Tags: , , , ,

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10 Best Influencer Marketing Agencies To Watch

If you ask any marketer about the fresh ides they have in mind for next year’s strategy, there is a pretty healthy chance that influencer marketing will be involved. In the past few years, we have all become aware of the measurable benefits that influencer marketing brings; increased website traffic, trust building through association, expansive […]

By: Daniel Farman 20th November 2018 Tags: , , ,

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