Email Personalization, Abandoned Carts and GDPR

There have been numerous scare stories about the impending death of email marketing once GDPR kicks in later this month on May 25th. As you’ll know, you will be legally obligated to acquire consent (from existing customers, and new) in order to send your email marketing communications. This will no doubt see your email list […]

By: Bunting 11th May 2018 Tags: ,

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How to create the perfect abandoned cart email

As any ecommerce merchant knows, abandoned carts are the most frustrating and ongoing source of lost revenue. A well cited statistic from Baymard Institute shows an average abandoned cart rate of a huge 68.53%. The most frustrating part of this is that even when you have done all in your powers to completely optimize your […]

By: Bunting 29th April 2016 Tags: , , ,

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