Bunting at the IRX 2017 – a recap of a great show!

The Internet Retailing Expo 2017 was a blast.

Those of us from Team Bunting who exhibited had a great time at the show and loved the opportunity to meet so many inspiring e-commerce professionals and leaders.

It was an action packed 2 days at the Birmingham NEC, with some of the biggest names in multichannel retail in attendance. And there was one key theme: personalization. Many attendees came to the Bunting stand to discuss it with us, and the team demonstrated how to use personalization to raise conversions on their sites.

Bunting’s Stephen Tucker presented on day 1 about a thorny issue affecting many online retailers: incorrect product recommendations.

irx stephen tucker bunting

(Note: Apologies there wasn’t enough space for everyone!).

Stephen covered the 5 biggest product recommendation mistakes that hit large retailers, with many actionable, take-away tips.

Missed out? Worry not. The accompanying whitepaper for the talk can be found here.

Finally, a big thanks to everyone that came to see Team Bunting at the show. See you next year!

Bunting is a website personalization tool loved by retailers globally for its incredible usability and incredible results. Found out more here.

Bunting will be at the IRX 2017. Here’s why you should join us.

The world has changed a lot in the last year with plenty of surprises along the way. The world of online retail is no exception.

What are the new challenges in retail, and how can you overcome them? What are the biggest opportunities – and where? A good way to find the answers to these questions and keep up with the myriad changes and latest innovations is to get yourself along to the best events the industry can offer.


This is why the Bunting team will be attending and exhibiting at the Internet Retailing Expo (IRX) at the Birmingham NEC, UK, on the 5-6th April. It’ll be an action packed event that brings together eCommerce industry professionals for 2 days of thought provoking content, education and conversation.

We’ll be showcasing Bunting’s latest conversion-raising personalization capabilities in live action demos. So, if you want to see personalization in action on your site with a free website review, get to stand D30. You’ll be welcomed with chocolate and other goodies!

We have a habit of taking a lot of chocolate with us wherever we go…

And if you need a few more reasons to join us…

The IRX has the largest multichannel educational programme in the UK, and trailblazing retail experts will be sharing their secrets to success and best practice. There’ll be 100 hours of structured content across the two days. Oh, and it’s free.

So, here’s a summary of the reasons to go to the IRX this year:

8 free-to-attend conferences to discover the latest multi channel trends and innovations

5000+ visitors to learn from, mingle and network with.

1 to 1 clinics workshops in Digital Payments Theatre, Omnichannel Theatre, Jiangsu Pavilion and more.

300+ exhibitors showing the latest tech solutions.

And our very own tech and conversion raising guru, Stephen, will be sharing his insights from 15 years of working with eCommerce businesses. How can brands raise conversions through personalization, and break through the noise? Stephen will tell all on Day1, in WS1 at 12:35pm.


IRX is co-located with eDelivery Expo (EDX) covering all things related to supply chain, operations, logistics and delivery.

Want to set up a meeting with the Bunting team? Email us at: hello@bunti.ng