Why Are Ecommerce Customers Demanding Live Shopping Video Streams?

With continuous growth in ecommerce, consumers are demanding more innovative ways to view, interact and purchase products. With a huge boost from social media platforms (specifically YouTube), individuals have become accustomed to interacting with video as a way of obtaining and understand information. Many ecommerce brands are riding the waves of this trend, using Live […]

By: Daniel Farman 8th February 2019 Tags: , , , , ,

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Ecommerce Marketing: 6 Things That Will Rock The Industry This Year

Ecommerce is one of the most rapid growing industries of today. If we look back at 2018, an approximated $2.8 trillion was generated in yearly sales. With a prediction that this number will exceed $4.5 trillion by 2021, there doesn’t seem to be many signs of it slowing down. Innovation continues to exceed expectations about what ecommerce can achieve. […]

By: Daniel Farman 1st February 2019 Tags: , , , , ,

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influencer-live-shopping

7 Reasons Why You Should Be Using Live Shopping

Continuous advances in technology have penetrated the way that people go about their everyday lives. This evolution has had a huge influence on our shopping habits. Consumerism has reached an all-time high, with more opportunity for individuals to express themselves than ever before. As a result, the consumer is demanding more value. If people are […]

By: Daniel Farman 25th January 2019 Tags: , , , ,

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3 Influencer Marketing Mistakes You Really Want To Avoid

Over recent years, influencer marketing has evolved to become an essential tool in every marketer’s arsenal. The principle is simple. Popular online personalities are selected because of their ability to appeal to people’s taste and preferences. If an individuals holds a following that matches your target demographic, it only makes sense to tap into this […]

By: Daniel Farman 10th January 2019 Tags: , , , ,

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influencer platforms

6 Influencer Marketing Platforms You Need For Your Next Campaign

In the height of popularity, influencer marketing continues to adapt and innovate the marketing campaigns of today. As a proven method of spreading brand awareness, driving website traffic and increasing sales conversion – it is easy to get lost in the execution of an effective influencer marketing campaign. Brands have previously found themselves in hot […]

By: Daniel Farman 6th December 2018 Tags: , , , ,

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5 Awesome Influencer Marketing Campaigns You Should Learn From

Marketers are stretching the boundaries of social media to new lengths with influencer marketing. In saturated industries, brands are fighting to separate themselves from the crowd. As the consumer expectation for this increases, marketing campaigns are pushing innovation in the industry. So, how do you increase awareness and aim content at your target market? Marketers […]

By: Daniel Farman 21st November 2018 Tags: , , , ,

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Influencer Marketing Agency

The 10 Best Influencer Marketing Agencies To Watch

If you ask any marketer about the fresh ides they have in mind for next year’s strategy, there is a pretty healthy chance that influencer marketing will be involved. In the past few years, we have all become aware of the measurable benefits that influencer marketing brings; increased website traffic, trust building through association, expansive […]

By: Daniel Farman 20th November 2018 Tags: , , ,

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10 Black Friday Marketing Tips: What You Need to Know This Year

Somehow, it’s November. The days are colder and the high street Christmas lights are already twinkling to mark the start of the holiday season. Yep, Black Friday and Cyber Monday are a matter of weeks away, and if you’re not already busily preparing your marketing efforts then you really should start. This year’s events promise […]

By: Bunting 7th November 2018 Tags: , , , , ,

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Micro-influencers: 4 Reasons You Need Them In Your Marketing Strategy

You might not immediately consider micro-influencers when you embark on your first influencer marketing campaign. They have smaller audiences – typically in the region of 10,000 or fewer followers – when compared to more well known influencers. You’ve likely never heard of most of them, but if you look a little closer, you’ll see that […]

By: Bunting 15th August 2018 Tags: , , , ,

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How to create urgency messaging like Booking.com

We have all been influenced by urgency messaging at some point in our lives. Ever purchased that dress you somehow convinced yourself you needed as there was free next day delivery for one hour only? Booked a swanky hotel because it was 15% off the standard rate and only 1 room left? Yes, we thought […]

By: Charlotte Halkyard 20th June 2018 Tags: , , , , , , ,

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