5 Awesome Influencer Marketing Campaigns You Should Learn From

Marketers are stretching the boundaries of social media to new lengths with influencer marketing. In saturated industries, brands are fighting to separate themselves from the crowd. As the consumer expectation for this increases, marketing campaigns are pushing innovation in the industry. So, how do you increase awareness and aim content at your target market? Marketers […]

By: Daniel Farman 13th December 2018 Tags: , , , ,

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influencer platforms

6 Influencer Marketing Platforms You Need For Your Next Campaign

In the height of popularity, influencer marketing continues to adapt and innovate the marketing campaigns of today. As a proven method of spreading brand awareness, driving website traffic and increasing sales conversion – it is easy to get lost in the execution of an effective influencer marketing campaign. Brands have previously found themselves in hot […]

By: Daniel Farman 6th December 2018 Tags: , , , ,

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Influencer Marketing Agency

The 10 Best Influencer Marketing Agencies To Watch

If you ask any marketer about the fresh ides they have in mind for next year’s strategy, there is a pretty healthy chance that influencer marketing will be involved. In the past few years, we have all become aware of the measurable benefits that influencer marketing brings; increased website traffic, trust building through association, expansive […]

By: Daniel Farman 20th November 2018 Tags: , , ,

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10 Black Friday Marketing Tips: What You Need to Know This Year

Somehow, it’s November. The days are colder and the high street Christmas lights are already twinkling to mark the start of the holiday season. Yep, Black Friday and Cyber Monday are a matter of weeks away, and if you’re not already busily preparing your marketing efforts then you really should start. This year’s events promise […]

By: Bunting 7th November 2018 Tags: , , , , ,

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Micro-influencers: 4 Reasons You Need Them In Your Marketing Strategy

You might not immediately consider micro-influencers when you embark on your first influencer marketing campaign. They have smaller audiences – typically in the region of 10,000 or fewer followers – when compared to more well known influencers. You’ve likely never heard of most of them, but if you look a little closer, you’ll see that […]

By: Bunting 15th August 2018 Tags: , , , ,

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How to create urgency messaging like Booking.com

We have all been influenced by urgency messaging at some point in our lives. Ever purchased that dress you somehow convinced yourself you needed as there was free next day delivery for one hour only? Booked a swanky hotel because it was 15% off the standard rate and only 1 room left? Yes, we thought […]

By: Charlotte Halkyard 20th June 2018 Tags: , , , , , , ,

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GDPR and Bunting: What You Need to Know

25th May 2018 will no doubt be marked in the diaries of many a marketer. It’s the date that General Data Protection Regulation (GDPR) comes into force, and all companies using EU citizens’ data need to comply. The new law regulates how businesses collect, use and protect the personal data of consumers, and hefty fines […]

By: Bunting 9th February 2018 Tags: ,

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The Essential Personalization Techniques to Retain Your Best Customers

Marketing budgets often focus on acquisition – driving new traffic, and then getting new customers. But do you really know the future value of your current customers? Gartner statistics show that 80% of your future revenue will come from 20% of your existing customers. Retention marketing, conversely, means focusing on making your current customers happy, […]

By: Bunting 25th August 2017 Tags: , , , , ,

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How to Win eCommerce Conversions With Personalized Content Marketing

Last Friday was National Chocolate Cake day (apparently). I mention this for no other reason than it reminded me of a great piece of e-commerce content marketing by the much-loved chocolate brand, Cadbury. Cadbury isn’t a brand usually associated with baking. But, a central feature of the Cadbury website is a rather tasty looking recipe […]

By: Bunting 3rd February 2017 Tags: ,

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The New Google Update for Pop-ups: Is Your Site Ready?

On the 10th January, the ever-evolving Google search algorithm will change. The big change in a nutshell? Google will now punish sites that use intrusive pop-ups or ‘interstitials’ on their mobile websites by lowering their search ranking. Do take note, that this is only affecting mobile sites. So, you won’t need to make any updates to […]

By: Bunting 2nd January 2017 Tags: , , , ,

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