Conversion Optimisation Expert

Expert Interview: How to Optimise for Ecommerce Conversions

I sat down with Ben Smith, personalisation consultant from Bunting to discuss how brands can properly implement ecommerce conversion optimisation tactics in order to drive traffic and convert more sales. What does a typical day look like in your role? Hi I’m Ben, and my role is a personalisation consultant. That means that day-to-day I’m […]

By: Daniel Farman 6th March 2019 Tags: , , , , ,

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How Rebellious Fashion Cleverly Used Cutting Edge Marketing To Become An Ecommerce Success

Rebellious Fashion are an ecommerce female fashion retailer that pride themselves with keeping on top of the latest trends, offering a wide range of items at an affordable price. In order to maintain and grow their online presence, Rebellious use Social Media, Influencer Marketing and Personalisation… along with a few other marketing methods that we’ll […]

By: Daniel Farman 25th February 2019 Tags: , , , , , , ,

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Ecommerce Marketing: 6 Things That Will Rock The Industry This Year

Ecommerce is one of the most rapid growing industries of today. If we look back at 2018, an approximated $2.8 trillion was generated in yearly sales. With a prediction that this number will exceed $4.5 trillion by 2021, there doesn’t seem to be many signs of it slowing down. Innovation continues to exceed expectations about what ecommerce can achieve. […]

By: Daniel Farman 1st February 2019 Tags: , , , , ,

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Customer Retention: How To Bring Back Ecommerce Christmas Shoppers

With that time of the year quickly approaching, I imagine your brand is doing everything in its power to weather the snowstorm of customers that the Christmas season brings. In an attempt to avoid the ruckus of the high street, more people than ever are turning to ecommerce sites. In fact, it has been reported […]

By: Daniel Farman 27th November 2018 Tags: , , , ,

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The Essential Personalization Techniques to Retain Your Best Customers

Marketing budgets often focus on acquisition – driving new traffic, and then getting new customers. But do you really know the future value of your current customers? Gartner statistics show that 80% of your future revenue will come from 20% of your existing customers. Retention marketing, conversely, means focusing on making your current customers happy, […]

By: Bunting 25th August 2017 Tags: , , , , ,

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