How to create urgency messaging like Booking.com

We have all been influenced by urgency messaging at some point in our lives. Ever purchased that dress you somehow convinced yourself you needed as there was free next day delivery for one hour only? Booked a swanky hotel because it was 15% off the standard rate and only 1 room left? Yes, we thought […]

By: Charlotte Halkyard 20th June 2018 Tags: , , , , , , ,

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How to increase sales with personalization

The benefits of website personalization are huge, so here are a few of our top tips on how you can increase sales with personalization. A 2017 report by EConsultancy states 62% of companies are undertaking some form of personalisation in their marketing activity, and 44% personalize through their websites. Product recommendations are nothing new. The […]

By: Charlotte Halkyard 18th June 2018 Tags: , , , , , ,

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The Essential Personalization Techniques to Retain Your Best Customers

Marketing budgets often focus on acquisition – driving new traffic, and then getting new customers. But do you really know the future value of your current customers? Gartner statistics show that 80% of your future revenue will come from 20% of your existing customers. Retention marketing, conversely, means focusing on making your current customers happy, […]

By: Bunting 25th August 2017 Tags: , , , , ,

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4 Creative Ways To Drive Sales With Product Recommendations

Product recommendations are nothing new. Huge numbers of ecommerce stores are using them somewhere on their site, and rightly so. When used well, recommendations raise conversions and order values, improve bounce rates and result in happier, more engaged customers. Just ask Amazon – almost a third of its revenue comes from product recommendations. However, many stores limit their use to upsells […]

By: Bunting 12th August 2016 Tags: , ,

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18 Practical Ideas for Ecommerce Personalization

A common question for users experimenting with ecommerce personalisation is this: What personalisation should I use on my site? Personalisation is limited only by the imagination, however, it always helps to get hold of some some tried and tested ideas to play with. It’s important to note, however, that what works for one website won’t […]

By: Bunting 16th June 2016 Tags: , , , ,

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How to Use Website Personalization for a Killer Homepage

First impressions count. And when does this matter most? When a visitor lands on your website’s homepage. It’s the shop window of your store. A place where visitors’ eyes will browse quickly, and decisions to stay (or go) will be made within seconds. So, making the most of this space is, quite simply, essential to the success of your […]

By: Bunting 20th May 2016 Tags: , , ,

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Maximising Your Customers – an Ecommerce Seminar with Bunting and I-COM

Maximising Your Customers I-COM and Bunting are pleased to invite you to a free breakfast seminar in Manchester on the 29th of June. With online marketing continually changing, being at the forefront of technology is pivotal to business growth. In this seminar you will gain insights into how personalisation can make a great impact on […]

By: Bunting 13th May 2016 Tags: , , ,

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How to create the perfect abandoned cart email

As any ecommerce merchant knows, abandoned carts are the most frustrating and ongoing source of lost revenue. A well cited statistic from Baymard Institute shows an average abandoned cart rate of a huge 68.53%. The most frustrating part of this is that even when you have done all in your powers to completely optimize your […]

By: Bunting 29th April 2016 Tags: , , ,

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Power of Personalization in 60 seconds: Bunting’s world first interactive demo

Personalization. Every marketer is talking about it. 91% of them are now prioritising it. So it would be safe to assume that they’re all doing it – right? But surprisingly enough, a large number of retailers have barely started personalizing their stores. A one-size-fits-all site means a huge loss of potential revenue for the vendor. But despite this, […]

By: Bunting 22nd February 2016 Tags: , ,

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A Bunting Product Recommendations Software Case Study

See how Australia’s top lingerie retailer increased AOV by 9.6% with product recommendations Personalised product recommendations have an undeniable impact on shoppers’ buying behaviour. One only has to look to personalisation pioneers, Amazon, who can attribute a third of their revenue to recommendations. This week we’ll look at how one of Bunting’s great clients, Bras N Things, used recommendations to raise their average […]

By: Bunting 25th January 2016 Tags: ,

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